Steinhafels acquires 3 American TV & Appliance stores

Special to The Freeman

April 22, 2014

 Steinhafels has purchased three American TV & Appliance stores.
Photo submitted

PEWAUKEE – Steinhafels has purchased three American TV & Appliance stores in Oak Creek, Madison and Appleton, according to a company statement.

“We have respected American TV & Appliance for many years and have appreciated our spirited, competitive relationship,” said Gary Steinhafel, president. “It is never good for any community to lose a business and we feel for their employees and families. We will carry on their fine 60-year tradition in the manner we have for 80 years while maintaining our company’s strategic growth plans.”

Steinhafels will immediately start remodeling two of the stores after buying them in American’s receivership case Monday. The Pewaukee-based furniture company hopes to open the Oak Creek and Appleton stores by late fall, the statement sad.

The American TV store on Madison’s east side will be remodeled in 2015, according to the statement. The purchase of the three stores brings Steinhafels’ total number of furniture and mattress stores to 20, which includes a furniture and mattress store in Illinois.

In addition, the company is remodeling its store along the Beltline in Madison for $1.5 million. The new Steinhafels stores will not sell televisions and appliances, according to the company.