Associated Bank opens on Paradise
Offers traditional and technology-driven services

By AMANDA VOSS - Daily News

Dec. 29, 2014

A customer walks to the entrance to Associated Bank along Paradise Drive on
Friday afternoon in West Bend.  

John Ehlke/Daily News

WEST BEND - Associated Bank opened a branch in West Bend last week and the staff is ready to show the Washington County community a new way of banking.

West Bend Associated Bank Branch Manager Andrew Gurlusky is a West Bend resident and has been in the banking industry for more than 20 years. He will be joined by five full-time employees, according to an Associated Bank news release.

“We are proud to bring this attractive and conveniently located bank, featuring the latest financial services technology to the West Bend community,” Gurlusky said.

West Bend Mayor Kraig Sadownikow said the city welcomes the bank.

“They are invested in our community,” Sadownikow said. “It’s great to see Paradise Drive continue to thrive. It has been our retail and commercial corridor now for well over a decade.”

Julie Glynn, senior vice president and district manager for Associated Bank, said the bank has had an eye on West Bend.

“First of all, it’s a great community,” Glynn said, adding it’s a thriving community.

The technology kiosk at Associated Bank along Paradise Drive on Friday afternoon in West Bend.   
John Ehlke/Daily News

She said Associated Bank wanted to make sure it had a location that was accessible to customers and had high visibility, which Paradise Drive offers.

Associated Bank offers consumer and small business banking, residential lending, commercial real estate lending, treasury management, capital markets, private banking and trust, investment advisory and brokerage, and insurance services.

The West Bend Associated Bank, 715 West Paradise Drive, is 3,000 square feet.

The bank also includes 24/7 self-service banking along with a digital demonstration zone. Inside the bank is a technology kiosk that allows customers to sign up for online banking, interact with Associated Bank’s mobile applications and engage an online loan origination station. Special applications are also available to help small business owners run their businesses more efficiently.

“We wanted to show customers how to interact with a new way of banking,” Glynn said.

She said at the digital demonstration zone, staff can show customers how to use online banking and answer any questions without having to explain it over the phone.

“As banking is changing people are finding more ways to bank,” Glynn said.

She said traditional banks will always be important in the community, but for day-to-day banking needs people are looking for new ways to make banking easier.

Tom Pfizenmaier of Jackson fills out a transaction slip at Associated Bank.   
John Ehlke/Daily News

Clifford Bowers, senior vice president and director of public relations, said Associated Bank also features customer service support that can always be reached through a customer care facility.

He said there are hundreds of people behind Gurlusky and his staff at the West Bend Associated Bank ready to help.

Construction on the West Bend Associated Bank started in September and the architecture represents the updated Associated brand style including a full-service teller lobby, drive-through and ATM, according to the news release.

The West Bend Associated Bank features an all glass tower and glass windows with green accents that compliments Associated Bank’s logo.

“What we love about the new look is the tower,” Glynn said. “You can see it in any direction.”

Glynn said she would encourage residents to come to the West Bend Associated Bank because the staff is friendly and constantly working to find solutions.

“We’ve been in Wisconsin for many years,” Glynn said. “Being in West Bend is a great progression and we’re looking forward to developing a partnership.”

Associated Bank has been in Wisconsin for more than 150 years. It was founded in 1970 when three banks in Northeast Wisconsin formed an alliance. The oldest branch dates back to 1861. Associated Banc-Corp has total assets of $26 billion and is one of the top 50 publicly traded U.S. bank holding companies, according to a news release. Associated Bank has more than 4,500 employees and serves about 1 million customers.