Northwestern Mutual introduces new ’14 NCAA marketing efforts

Special to The Freeman

March 17, 2014

MILWAUKEE – Northwestern Mutual, an official corporate partner of the NCAA, on Monday introduced new marketing efforts for the 2014 NCAA men and women’s division one basketball tournaments.

The company will focus on exclusive video content promoting the benefits of planning, including the "Northwestern Mutual Presents Planning for Success" broadcast special, and "Team Confidential,” a behind-the-scenes look at how a team prepares for the NCAA Championship, according to a statement by the Milwaukee-based company.

Northwestern Mutual will also serve as primary sponsor of the First Four and have a significant advertising presence during the tournaments' television and web broadcasts. The company will sponsor local events in North Texas, site of the men's Final Four, and Nashville, site of the women's Final Four.

"Since we joined the NCAA as a corporate partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve," said Conrad York, vice president of marketing. "Planning is an essential component to success, whether you are on or off the court. We help our clients plan for a secure financial future every day with our distinctive planning process.”