The access road into The Corridor in Brookfield has
been paved and is ready for construction traffic.
Charles Auer/Freeman Staff
One of the biggest stories of 2015 in Brookfield broke on Nov.
19 when Brookfield-based Milwaukee
Electric Tool announced an expansion of its headquarters and up
to an additional 500 jobs.
Aside from that,
the story in the city of Brookfield right now is development, and a
lot of it. Mayor Steve Ponto readily refers to a PowerPoint
presentation of almost 50 slides when detailing the development
either taking place or slated to come in the city.
its effect on the landscape is easily Brookfield’s biggest story of
2015 and the issue that will likely define the community in 2016.
There are multiple projects in the works, and some create their own
media frenzy almost eclipsed the social media frenzy when Trader
Joe’s and Chick-fil-A opened,” Brookfield Director of Development
Daniel Ertl said of the announcement that Chicago-based hot dog
stand Portillo’s would open a location in Brookfield. “When you
strive to hit people in their palates and stomachs, you hit social
opened in 2012 at 12665 W. Bluemound Road. Chick-fil-A opened in
September 2014 near 124th and Capitol Drive and set a company sales
record over its first three days in business.
In The Corridor
announced its Brookfield location in early October. It will be
located on Bluemound Road, west of Calhoun Road at The Shoppes at
“There’s a lot
coming down the road with the Corridor,” Ponto said. “I think it’s
off to a great start, and a lot more will be evident in 2016. That
will be very exciting.”
Milwaukee-based real estate developer, broke ground on The Corridor
in July. The Corridor is a 66-acre mixed-use development just south
of Bluemound Road across from Brownstones Shopping Center, 17500 W.
The Shoppes at
The Corridor will be anchored by Dick’s Sporting Goods and feature
more than 130,000 square feet of retail space.
Corporate & Technology Park and renovation and repurposing of the
Ruby House Farm are also key components of the overall development.
Irgens, when fully developed The Corridor, is projected to bring
more than $142 million in development value to Brookfield, with a
potential property tax impact of more than $2 million and the
possibility of more than $300,000 in hotel room taxes.
The Corridor is
projected to create more than 500 construction jobs and more than
3,000 permanent jobs in retail, health care, hospitality and other
office industries. Construction will continue into 2016.
“It really has
to be managed well,” Ponto said. “Brookfield has very high
standards, which has proven to be a real asset.”
Square, a long-time asset to the city, welcomed a location of the
Madison-based University Bookstore on Nov. 14.
Bookstore opened near Sears, and will be joined soon by three
restaurants - Blackfinn Ameripub, Mooyah Burgers and Jason’s Deli.
Room exists for another business in the 200,000-foot expansion.
Construction is slated to last through 2018.
Plaza 173, at
Bluemound and Calhoun roads, is being rejuvenated and reimagined as
Calhoun Crossing, and is set to open late in 2016. The development
will be anchored by Fresh Thyme Farmer’s Market.
The city is also
working to create awareness for industrial opportunities within its
borders. A rebranding initiative in 2015 led to the 124th Street
Commercial District, and more opportunity abounds.
“When you think
of Brookfield, you think of outstanding, high-end retail and maybe
some high-end houses and Brookfield Square,” Ertl said. “We have 4
million square feet of industrial space.”