Associated Bank teams up with several Green Bay Packers

Freeman Staff

Sept. 1, 2015

GREEN BAY - Associated Bank announced Tuesday it will feature Green Bay Packers Randall Cobb, Jordy Nelson and Davante Adams in upcoming promotional activities.

According to the announcement, the three Packers star receivers will participate in fan and customer engagement activities, a wide range of marketing projects as well as community initiatives.

The Green Bay-based bank recently completed a three-year partnership with quarterback Aaron Rodgers. In 2014, Associated expanded its long-standing Packers sponsorship to include numerous activities for fans, customers and communities throughout Wisconsin.

“Our exciting new relationships with these outstanding individuals and players extend that momentum into the new season,” said Christopher Piotrowski, executive vice president and chief marketing officer, in a statement. “We specifically sought out these players for the professional excellence and leadership they bring to their team and their sport. We endeavor to serve our consumer and commercial customers with those same qualities, and our new partnerships are a logical extension of that focus.”