WAUKESHA- The Marek Group, a Waukesha-based sales
and marketing communications firm, has acquired CPI Promotions,
a promotional product distributor and manufacturer in the City
The Marek Group, provides marketing across
several media platforms for Fortune 1000 using its own direct
marketing agency, commercial printing operations and
CPI Promotions enhances brand awareness for large
global corporations by providing branded promotional items used
by sales and marketing professionals.
“The addition of CPI to The Marek Group family of
companies allows us to provide all of what our clients need to
arm their sales and distribution partners for success,” said
Tami Marek-Loper, president of The Marek Group. “We found an
exceptional partner who brings substantial promotional products
expertise to our company, along with a manufacturing and
distribution platform that is entirely consistent with our
Cary Caliendo, founder and president of CPI
Promotions, said, “We are very happy to be joining The Marek
Group as we see great synergy between the two companies.”
Caliendo will remain with the company as divisional president in
the promotional products division.
Marek Group CEO Fuzzy Marek said the acquisition
is a strategic move to diversify their business model.
“Our goal as an organization is to help our
clients with distributed sales channels to optimize their entire
marketing supply chain,” he said.
In recent years, The Marek Group has acquired
Minneapolis-based Brandspring Solutions, Milwaukee-based
Publisher’s Diversified Mail Service, and now the acquisition of