Marek Group acquires CPI Promotions

Freeman Staff

Sept. 12, 2014

WAUKESHA- The Marek Group, a Waukesha-based sales and marketing communications firm, has acquired CPI Promotions, a promotional product distributor and manufacturer in the City of Pewaukee.

The Marek Group, provides marketing across several media platforms for Fortune 1000 using its own direct marketing agency, commercial printing operations and distribution centers. 

CPI Promotions enhances brand awareness for large global corporations by providing branded promotional items used by sales and marketing professionals.

“The addition of CPI to The Marek Group family of companies allows us to provide all of what our clients need to arm their sales and distribution partners for success,” said Tami Marek-Loper, president of The Marek Group. “We found an exceptional partner who brings substantial promotional products expertise to our company, along with a manufacturing and distribution platform that is entirely consistent with our business model.”

Cary Caliendo, founder and president of CPI Promotions, said, “We are very happy to be joining The Marek Group as we see great synergy between the two companies.” Caliendo will remain with the company as divisional president in the promotional products division.

Marek Group CEO Fuzzy Marek said the acquisition is a strategic move to diversify their business model. 

“Our goal as an organization is to help our clients with distributed sales channels to optimize their entire marketing supply chain,” he said.

In recent years, The Marek Group has acquired Minneapolis-based Brandspring Solutions, Milwaukee-based Publisher’s Diversified Mail Service, and now the acquisition of CPI Promotions.