Annex Wealth expands to Mequon

By Dave Fidlin - News Graphic Correspondent

March 18, 2014

MEQUON - Since its inception a dozen years ago, executives of a Waukesha County-based financial advisory firm claim to have received a repeated request from their clientele: Add a branch in the North Shore suburbs.

Annex Wealth Management, headquartered in Elm Grove, did this late last year with the addition of a second office in Mequon.

“There was a very strong client demand,” David Spano, the company’s president and CEO, said. “We recognized that having a presence close to where these people lived was something we needed to do. We wanted to make it more convenient for people.”

After planning the logistics, the pieces came together, and the wraps were taken off the Mequon office late last year. As part of the expansion, Annex executives installed a branch manager, Jeff Schouten.

A Milwaukee native, Schouten brings to the position more than 35 years of business expertise, including roles with MillerCoors sites in Milwaukee and Chicago.

Because of its close ties to the main office in Elm Grove, Schouten said he and his staff in Mequon are able to offer all of the same products and services that have become a hallmark for the company. The list includes what are called financial health assessments and planning for investments, estates, taxes and insurance. 

In Mequon, Schouten said plans are in the works to implement the company’s seminars, which he said have been popular over the years. The seminars are expected to touch on such topics as choosing financial advisors, planning for retirement and Social Security.

“We look forward to joining the Mequon community and working with our clients in the North Shore area,” Schouten said in a statement.

In addition to the seminars and one-on-one services, Annex has a larger reach. Spano and other experts within the company are on hand for call-in shows that air on WTMJ-AM (620) and WISN-AM (1130) each week.

Spano said Annex has been on an upward growth trajectory since the company’s founding in 2002. With an eye on growth, the company in 2011 moved out of its longtime perch within the Brookfield Lakes Corporate Center and relocated to its present-day Elm Grove facility.

When asked what he envisions as the future for Annex, Spano sounded an upbeat tone, particularly as the economy continues to improve.

“I could see us having three or four branches,” he said. “It’s something we’re very open to at the moment. Where we’re at right now isn’t an end game for us.”

The company’s core mission of customized service will remain a focal point, Spano said. From the get-go, Spano said Annex’s approach has helped differentiate it from other companies offering securities and investment services.

“We look forward to bringing our fiduciary wealth management relationships and proactive, core-and-tactical investment strategy to many more families and individuals in Wisconsin and are excited about our growth,” Spano said.