chocolate cake in the shape of a block of cheese at
Sendik’s Food Market, 3600 S. Moorland Road in New Berlin.
— As the Green Bay Packers head down south to take on the
Atlanta Falcons in the NFC Championship game Sunday, shoppers fill
lines at the cash registers of grocery stores and phone lines at
delivery places in search for the perfect game day food.
stores and restaurants throughout the area are prepping for the
pre-game rush by increasing their staff and inventories.
Sendik’s Food Markets, Communications Director Nicholas Bandoch
said January and some months during the winter can be a
“dreary” time, but with the Packers’ season continuing deep
into the NFL Playoffs, that hasn’t so much been the case this
gives us something to be excited about,” Bandoch said. “People
are out and about planning parties and they usually make an extra
trip or two to the grocery store.”
green and gold cheese display at Sendik’s Food Market.
said the deli at Sendik’s stores are consistently packed with
shoppers looking for a premade snack to make preparing for Packers
deli is an area we pay extra attention to,” Bandoch said.
“People want to spend a bit more time at their parties and are
looking for graband- go items.” Sendik’s has numerous items in
each of its departments decorated and geared toward the Packers,
such as green- and gold-colored produce, fruit and plenty of
bakery items. Bandoch added that from 10 a.m. until 2 p.m. Sunday,
Sendik’s stores will have an in-store special on a steak for the
hours leading up to the game.
much the same at Pick ’n Save stores in the area.
Vice President of Corporate Communications James Hyland said the
company’s Pick ’n Save stores also increase the amount of
employees on the job leading up to the game.
adjust inventories to accommodate expected sales,” Hyland said.
“Labor is assigned proportional to what expected sales are at a
store, so the store does have the option to increase labor if they
feel it’s necessary.”
Bay Packers merchandise on display at Sendik’s.
said the store also has a jam-packed produce and deli section
prepared for Sunday’s NFC Championship game.
can create pinwheel platters, cheese and sausage trays or cold cut
trays,” Hyland said. “Our bakery does a great job with fun
game day items. The big 12inch message cookies are a big hit as
well as green and gold bite-sized brownies and bar cakes that look
Green and gold flowers on
display Friday at Sendik’s.
huge sales boost doesn’t only apply to grocery chains, as pizza
restaurants tend to see a major increase due to the Packers’
Stern, Waukesha Toppers Pizza marketing manager, said Sundays with
Packers games are already typically busy, but the fact Green Bay
is one game away from a Super Bowl appearance makes business extra
see a huge rise in sales during those days, especially during the
game and through halftime,” Stern said. “We sell tons of
pizzas and Topperstix during the game.
Green and gold vegetables on
display in the produce market Friday at Sendik’s.
Packers fans, this is going to be a big party scenario. It could
be the last game to run the table, but hopefully not.”
said when he was a store’s general manager in 2011, he worked
during the Packers’ Super Bowl title run and the store was
“double the size” that it normally is. He expects the labor on
Sunday to be similar.
is offering a few specials surrounding this weekend’s game and
then the Super Bowl on Feb. 5.
have a couple of new pizzas for the weekend. One of them is the
Sausaigo, which is sausage with asiago; and another is the buffalo
chicken mac and cheese,” Stern said.
said the Waukesha stores are also running a few promotions,
including a large two-topping pizza and triple order of Topperstix
for $19.99, and as usual, large unlimited topping pizzas for