All bottled up and ready to go
Pat’s Rib Place now selling sauces online, in restaurant

By Gregg Wandsneider - Special to The Freeman

Sept. 12, 2014

Alisha and Tydus Hayes of Patユs Rib Place are taking their sauces on the road, so to speak, now selling them to customers in the restaurant and through its website.
 Brian Huber/Freeman Staff

WAUKESHA - It gives local business owner Alisha Hayes great joy to hear people, especially young children, who come into Pat’s Rib Place, 151 W. Sunset Drive in Waukesha, and mention her sauces by name.

“A little kid will come in and say I want Chunky (a sauce with an apple flavor). They know them by heart,” said Hayes who, with her husband, Tydus, have owned the business for the past five years.

The aforementioned sauces, which could previously be found only on tables at the restaurants, can now be purchased for takeout or ordered online. Customers can choose from Pat’s House Sauce, which Hayes describes as a mild sauce and the restaurant’s most popular sauce, Alisha’s Special and “Mad Dog,” the restaurant’s spiciest sauce, which also has its own T-shirt.

“I really feel like a lot of people drink the sauce,” said Hayes, observing a lot of empty sauce bottles on the tables at the end of the day. “The meat is great by itself, the sauce is just a bonus.”

Hayes said customers who have moved away have contacted her to say how much they miss the sauces, and now they can have a taste of their former hometown.

“This is going to be so great in terms of accessibility for those who live out of town,” she said.

Online and in-store sales began this week. Hayes said the sauces are sold in Mason jars, and can be refilled at a discounted price. She also is eyeing selling the sauces in area stores in the future.

Hayes is a proud 2004 graduate of Carroll University who serves both on the alumni and president’s councils there. So when she needed help designing a logo for her sauces, she knew right where to go.

“I had all the components in place except for one thing,” said Hayes.

Carroll senior Hannah Amodeo found out about that opportunity through graphic design professor Julie VonDervellen. Amodeo is familiar with the restaurant business as her parents run a small family restaurant in Michigan. “I’m always into supporting local businesses,” said Amodeo, who added that the food, customer service, and atmosphere at Pat’s are “crazy good.”

Most of the work done on the project was done over the phone and via email, said Amodeo. Hayes remained confident throughout the project and said she thought the whole thing turned out well.

“I was pretty confident from the first draft she sent me,” said Hayes, who takes every opportunity to give back to Carroll including giving a discount to customers who present their Carroll IDs. “I do get a lot of students in here to eat and talk.”

The Pioneer football team will play Benedictine University at 1 p.m. Saturday at Carroll’s Schneider Stadium, and Pat’s will be serving up their famous pulled pork and brisket for purchase. Don’t worry; you can try their sauces on site.

“If I don’t bring them, they’ll mob me,” Hayes said.

During the month of September, 20 percent of online proceeds from sauce, T-shirts and hats will go to benefit the Sisters4 Cure, an organization dedicated to the elimination of breast cancer.