MILWAUKEE — Laughlin Constable announced Thursday it has
been named agency of record by the Wisconsin Department
of Tourism, continuing the partnership that started in
The award, a three-year contract with a two-year option
for renewal, comes after a thorough and comprehensive
review process that began in February 2014. The
selection committee consisted of members from the
Wisconsin Department of Tourism staff and the tourism
industry. The contract renewed on July 1.
Laughlin Constable has offices in Milwaukee, Chicago,
New York and New Jersey. Since 2009, the partnership
with Tourism has garnered more than 47 state and
national public relations, marketing and advertising
awards. The agency will continue to be responsible for
developing and implementing an integrated branding
program that promotes Wisconsin as the fun travel
destination in the Midwest.
Laughlin Constable formerly held the Wisconsin
Department of Tourism account for 17 years between 1982
and 1999. During that time, the agency contributed to
exceptional economic growth in Wisconsin from tourism.