Laughlin Constable to continue with DOT

Special to The Freeman

July 17, 2014

MILWAUKEE Laughlin Constable announced Thursday it has been named agency of record by the Wisconsin Department of Tourism, continuing the partnership that started in 2009.

The award, a three-year contract with a two-year option for renewal, comes after a thorough and comprehensive review process that began in February 2014. The selection committee consisted of members from the Wisconsin Department of Tourism staff and the tourism industry. The contract renewed on July 1.

Laughlin Constable has offices in Milwaukee, Chicago, New York and New Jersey. Since 2009, the partnership with Tourism has garnered more than 47 state and national public relations, marketing and advertising awards. The agency will continue to be responsible for developing and implementing an integrated branding program that promotes Wisconsin as the fun travel destination in the Midwest.

Laughlin Constable formerly held the Wisconsin Department of Tourism account for 17 years between 1982 and 1999. During that time, the agency contributed to exceptional economic growth in Wisconsin from tourism.