MILWAUKEE – Marcus Theatres
has announced it’s investing $50 million in its cinemas.
The Milwaukee-based company is investing in new DreamLounger
recliner seats, as well as 11 UltraScreen DLX screens and nine
“In our auditoriums, we have impacted what our customers see and
hear, as well as the personalized comfort they feel during their
visits,” said Rolando B. Rodriguez, president and chief
executive officer at Marcus Theatres. “We have combined
tantalizing food and drink with the broadest range of dining
alternatives in the industry. Marcus Theatres is proud to
provide our guests a first-rate entertainment experience through
its historical focus on quality, value and exceptional customer
In addition, the cinema company will operate its Big Screen
Bistro, which will provide sandwiches, entrees, salads and
desserts for in-theater dining, at five of its locations. It
will operate Take Five Lounge at 12 locations and Zaffiro's
Express, which sells food for lobby dining, at 12 locations.
Marcus Theatres is a division of Marcus Corp. It operates 55
locations with 685 screens in Wisconsin, Illinois, Iowa,
Minnesota, Nebraska, North Dakota and Ohio.