Marcus Theatres to upgrade cinemas

Special to The Freeman

March 18, 2014

MILWAUKEE Marcus Theatres has announced its investing $50 million in its cinemas.

The Milwaukee-based company is investing in new DreamLounger recliner seats, as well as 11 UltraScreen DLX screens and nine traditional UltraScreens.

In our auditoriums, we have impacted what our customers see and hear, as well as the personalized comfort they feel during their visits, said Rolando B. Rodriguez, president and chief executive officer at Marcus Theatres. We have combined tantalizing food and drink with the broadest range of dining alternatives in the industry. Marcus Theatres is proud to provide our guests a first-rate entertainment experience through its historical focus on quality, value and exceptional customer service.

In addition, the cinema company will operate its Big Screen Bistro, which will provide sandwiches, entrees, salads and desserts for in-theater dining, at five of its locations. It will operate Take Five Lounge at 12 locations and Zaffiro's Express, which sells food for lobby dining, at 12 locations.

Marcus Theatres is a division of Marcus Corp. It operates 55 locations with 685 screens in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio.