Every day at 9Round there is
a new nine-round, 30-minute workout routine, said
owner/trainer John Stocks. Since the gym opened in May, he
has been enjoying the flexibility of creating exercises that
keep his clients guessing.
Members of the 9Round location in Oconomowoc walk through the
door knowing the only predictable things about the workout they
are about to receive are the greeting beforehand and that they
will leave the gym sweating.
enthusiastically welcoming them to the gym, owner and trainer
John Stocks keeps his clientele guessing. Every day offers a
different workout, with exercises at the nine three-minute-long
workout stations, or “rounds,” constantly changing.
Maniscalco of Pewaukee said the routines are guaranteed to be
sweating in spots I didn’t know I could sweat from,” she said.
“It’s the best 30 minutes of my day when I can get here. I even
convinced my husband to sign up.”
Amid a flurry
of activity on Tuesday at the location, at 1420 Summit Ave.,
Stocks spoke of the benefits of this unique fitness regimen,
which incorporates kickboxing, cardio work, strength
conditioning and fun.
ENTERPRISE: How did you get involved in working
out? And how did you come to own a 9Round?
played football and basketball at Waukesha North High School.
When I graduated in 1991, I needed something to do. I was used
to practice and doing physical activities. My friends would ask
me to write workout plans for them and be their personal
I went to the
9Round franchise in Brookfield for a free workout. When I went
on their website, I saw the steps to own a franchise listed. I
had been working in the salt department of a water softener
business, and thought I’d open my own business
ENTERPRISE: What do you like about this workout
STOCKS: It is
unpredictable with the daily changes and it never gets easy. As
you get in better shape, that just means you can go harder. It’s
scalable for anybody.
ENTERPRISE: What are some of the workout’s
Customers have noted greater flexibility, weight loss, more
energy, increased confidence and better health all around. I
will see some of them start very timidly with the punches, then
get into it. It takes some deprogramming, because we are taught
not to hit people or things.
ENTERPRISE: Do you appreciate the ability to come
up with new activities and a new plan every day?
STOCKS: We are
sent a suggested routine each day, but can deviate from that. I
often do. Just one example is when I had people bend down to
touch an object after each jumping jack they did. It made
something routine, like jumping jacks, that much harder.
ENTERPRISE: How do you motivate your customers?
think it is very important to believe in them. There will be
times where people tell me they can’t do the activity I just
said. People underestimate what they are capable of all the
time. I just tell them that they can do it. I also have a sense
of humor and want them to have fun. I’m not a personal trainer
who yells. If I were to suddenly try that, it would come across
as disingenuous. I think it is very important to have fun. With
how hard the workout is, if you didn’t have some fun, you’re not
ENTERPRISE: What is the age and career range of
have everybody from 14-year-olds to 64-year-olds. There are
teachers, nurses, students, X-ray technicians, social workers
and retirees, to name a few.