Accessorizing downtown
Bangles & Bags to open seventh location on E. Wisconsin Ave.

By Ryan Billingham - Enterprise Staff

April 17, 2014

Bangles & Bags is opening a new store in downtown Oconomowoc at 148 E. Wisconsin Ave., just in time for Gallery Night on May 2. It will be the seventh location for the local chain. The Cedarburg location is pictured above.  
Submitted photo

OCONOMOWOC - Bangles & Bags specializes in women’s fashion that won’t break a budget, and the formula is apparently working.

A seventh location will be opening in downtown Oconomowoc at 148 E. Wisconsin Ave., on Friday, May 2, just in time for spring Gallery Night.

Susan Steiner started Bangles & Bags nine years ago in Delafield. Since then she’s teamed with business partner Jeanette Dvorak and they’ve added six locations. The biggest is in Milwaukee’s Third Ward.

Steiner said that Oconomowoc’s recent downtown revitalization effort was an important factor in choosing to open a location that is so close to the Delafield store.

“Absolutely (it was). It looks like almost all of the retail spaces are taken and there’s a fresh face on it,” Steiner said. “I think people go to Delafield as a location and people will go to Oconomowoc as a location.”

The Oconomowoc store will be larger than Delafield’s with about 1,500 square feet of shopping area.

“It is a superb locale with hardwood floors and high ceilings creating a beautiful setting for our merchandise,” Steiner said.

Bangles & Bags sells accessories and handbags in a boutique setting including jewelry, handbags, scarves, wallets and more. The stock is updated each week and hand picked by Steiner and Dvorak for its style and affordability

“We put the concept of inexpensive, fun jewelry together with our second love of antiques and came up with Bangles & Bags,” Steiner said.

Chamber of Commerce Executive Director Katie Miller said she was thrilled that the efforts to update downtown played a role in Steiner’s decision to locate there.

“Bangles & Bags will be a great addition to our downtown,’’ she said.

Delafield manager Amanda Suleski also will manage the Oconomowoc store.

Other locations include Cedarburg, Delafield, Madison, Waukesha, Wauwatosa and Milwaukee.  

“We continue to grow as more and more customers request that we come to their towns or cities,” Steiner said.

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