Pick ‘n Save on Moreland to close
Roundy’s cites store’s poor financial performance; 80 employees affected

By Katherine Michalets - Freeman Staff

Aug. 6, 2015

 This Pick ‘n Save store at 1535 East Moreland Boulevard will close in October.
Charles Auer/Freeman Staff

WAUKESHA — Roundy’s announced Wednesday that it will be closing its Pick ‘n Save store at 1535 E. Moreland Blvd. on Oct. 5 after launching several initiatives to keep the location competitive, but which did not result in the store meeting the company’s goals. About 80 employees will be affected.

“We implemented a number of initiatives at the Waukesha Moreland Pick ‘n Save over time to remain competitive; however, after careful consideration of the long-term financial performance of the Waukesha Moreland store, our efforts did not bring about the results needed to meet our business goals and objectives,” according to a statement from Roundy’s.

The affected employees will be encouraged to apply at other Pick ‘n Save and Metro Market locations, as well as the Oconomowoc Distribution Center.

Waukesha Mayor Shawn Reilly expressed concern Wednesday.

“I am concerned about those who are losing their jobs and hope they find as good or better employment quickly,” he said in an email.

“Further, I and the community development director will reach out to and work with the property owner to hopefully find an appropriate tenant or reuse for the property.”

Reilly said the property is owned by LIG Waukesha, LLC. He said it’s the first time he has received a notice sent to the Department of Workforce Development about a mass layoff and he didn’t like getting it.

Waukesha-Ozaukee-Washington Workforce Development Board staff will provide rapid response services to the affected workers.

In recent years, Roundy’s has been joined by other grocery stores in the Waukesha marketplace, including Woodman’s and Walmart Neighborhood Market, in addition to Target and Walmart expanding their grocery selections. In 2016, Meijer is planning to open a store on Sunset Drive in Waukesha. There are two Pick ‘n Save stores on Sunset Drive in Waukesha and another on Silvernail Road on the border of Waukesha and Pewaukee.

The Moreland Pick ‘n Save, whose rear exterior faced Woodman’s building, underwent a renovation early in 2013, which included an expanded produce selection and a larger service meat case. There was also a new full-service bakery, deluxe salad and soup bar and a dairy department double the size of what the store had previously.

In an effort to compete with some of the recent additions to the local grocery store market, Roundy’s has altered its advertising to be more Wisconsin-focused.



Email: kmichalets@conleynet.com