Kohl’s forms partnership with designer Reed Krakoff

Freeman Staff

Nov. 11, 2015

MENOMONEE FALLS — The partnership between Kohl’s and award-winning designer Reed Krakoff will result in the retail store carrying a new line of handbags and apparel in spring 2016.

Krakoff is a three-time Council of Fashion Designers of America, Inc. award winner who is known for his tenure as executive creative director at Coach, Inc. He also has his own label. This will be his first retail partnership, according to the Wednesday announcement.

His collection, called REED, will be available exclusively at Kohl’s and Kohls.com for spring 2016.

“The REED collection is inspired by iconic looks, with the emphasis on craftsmanship and quality synonymous with Reed Krakoff,” said Michelle Gass, Kohl's chief merchandising and customer officer, in a statement. “Each piece is the perfect combination of function, elegance and fun, which we know will be sought-after by women across the country this spring. The collection also includes several options for women to personalize her look by quickly and simply adding an accessory. This provides even more opportunities for our customers to bring the products they love to life, in a way that works best for them.”

Prices for the entire collection range from $15 to $129.