MENOMONEE FALLS —
The partnership between Kohl’s and award-winning
designer Reed Krakoff will result in the retail store
carrying a new line of handbags and apparel in spring
Krakoff is a
three-time Council of Fashion Designers of America, Inc.
award winner who is known for his tenure as executive
creative director at Coach, Inc. He also has his own
label. This will be his first retail partnership,
according to the Wednesday announcement.
called REED, will be available exclusively at Kohl’s and
Kohls.com for spring 2016.
“The REED collection
is inspired by iconic looks, with the emphasis on
craftsmanship and quality synonymous with Reed Krakoff,”
said Michelle Gass, Kohl's chief merchandising and
customer officer, in a statement. “Each piece is the
perfect combination of function, elegance and fun, which
we know will be sought-after by women across the country
this spring. The collection also includes several
options for women to personalize her look by quickly and
simply adding an accessory. This provides even more
opportunities for our customers to bring the products
they love to life, in a way that works best for them.”
Prices for the
entire collection range from $15 to $129.