Jacki Dabel blows
peach-flavored smoke at her new smoke shop in
Okauchee. In addition to more traditional supplies,
she has an assortment of vapor pens and the juices
used to fill them at The Smokey Treat, N50-W3500
Josh Perttunen/Enterprise Staff
OKAUCHEE ó In a climate that hasnít been the most
accommodating to Wisconsinís smokers lately ó banning them
from smoking in most public places ó a new business in
Okauchee could light the way for Lake Countryís smokers.
At The Smokey Treat, N50W3500 Wisconsin Ave., owner Jacki
Dabel will sell the smoke shop supplies people are more
familiar with ó such as the machines for customers to roll
their own cigarettes, an assortment of imported cigars and
glass pipes created by local glass blowers.
She will also sell newer smoking implements that have come
to the fore, such as the vapor pens that are becoming
increasingly popular, and the smoke juice used inside of
She discussed her new business with the Enterprise on
ENTERPRISE: Where did your interest in opening a smoke shop
DABEL: I worked at After Hours Lingerie and Gifts in
Richfield, which was part lingerie and part smoke shop. I
saw the customer demand and thought of how the Lake Country
area didnít have a shop like it. I grew up in Sussex and am
a 1993 graduate of Sussex-Hamilton, so I was familiar with
and wanted to return to the area.
ENTERPRISE: Since you are opening a smoke shop, does that
mean you are a cigarette smoker yourself ?
DABEL: I used to be, but quit because of the vapor pen.
I started using it years ago, even before its recent rise in
popularity. The vapor pen has no secondhand smoke, no
unpleasant smell and no toxins.
There are also more flavors; youíd be amazed at the flavors
available. Whereas cigarettes come in menthol and regular,
the vapor pens can have flavors like blueberry pie and
ENTERPRISE: How does a vapor pen work? And what are some
of the ways it is different from a cigarette?
DABEL: You put in the smoke juice and a wick soaks up
that liquid. The wick is wrapped around a metal chimney that
heats up and vaporizes the juice.
The vapor pen is electric and doesnít require you to light
it with a flame. Some pens require a battery, while others
charge with a plug. There is a little button that you
generally have to hit five times in quick succession to turn
them on and off. This ensures that the pen doesnít turn on
while in a purse or pocket.
You also hold it differently; a vapor pen doesnít go between
the fingers, but is held more like a microphone.
Vapor pens can help a smoker
wean off of tobacco, as Dabel was able to do, or
they can be a way to smoke in the places where
cigarettes and cigars are no longer allowed.
Josh Perttunen/Enterprise Staff
ENTERPRISE: How durable is a vapor pen
and what is its price range? Do you also offer
DABEL: The pens run from $50 on up. If you take care
of a pen, it can last for years. Itís like a cell phone
ó you donít want to throw or drop it, or get it wet. I
encourage customers to buy protective covers.
We will not be offering ecigarettes; I believe more
people are switching to the vapor pens.
ENTERPRISE: Are vapor pens allowed in places where
DABEL: Some bar owners have to be educated on what
vapor pens are. They see smoke coming out and say ďyou
canít have that here.Ē I have to explain to them what it
is and then they generally allow it.
I also tell them that they are going to get more
business if they put up signs saying that they are vapor
ENTERPRISE: With the more traditional smoking of
cigarettes, what are some trends youíve been seeing?
DABEL: Smoking cigarettes has this stigma on it now
because of how it was made illegal everywhere. I feel
bad for those people who have to stand outside like they
did something wrong. You go through a small town and see
people gathered outside of the bar because they canít
smoke inside. This makes me feel bad for them,
especially with winter coming.
Also, people are rolling their own cigarettes with
rolling machines. The people who do so save a lot of
money. You can produce a cartonís worth of cigarettes
for what youíd pay for three packs. The process is
simple and self-explanatory with the machine.
ENTERPRISE: What other features can customers look
for at The Smokey Treat?
DABEL: We have ordered a humidor and are taking note
of customersí cigar preferences. We are also looking for
local glass blowers to show their work, and possibly
have their pipes in the store on consignment.