MADISON — The
Wisconsin Milk Marketing Board on Tuesday unveiled a new print
advertising campaign for Wisconsin cheese called “Making Food
aims to highlight the quality of Wisconsin cheese. The state is
generally known for the quantity of cheese it produces and the
campaign is meant to showcase “the many award-winning varieties
created in Wisconsin,” a WMMB release said.
“Accompanied by whimsical typography,” the release says, “the ads
are playful reminders that Wisconsin Cheese makes good food great.
One ad says, ‘Give salads their 15 minutes of fame,’ while another
reads, ‘Show broccoli how to live a little.’”
The print ads will be featured in food and lifestyle publications
such as Food Network Magazine, Real Simple, Bon
Appétit, Midwest Living and Cooking Light.