New campaign aims to promote Wisconsin cheese

Freeman Staff

Dec. 2, 2014

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MADISON — The Wisconsin Milk Marketing Board on Tuesday unveiled a new print advertising campaign for Wisconsin cheese called “Making Food Fabulous.”

The campaign aims to highlight the quality of Wisconsin cheese. The state is generally known for the quantity of cheese it produces and the campaign is meant to showcase “the many award-winning varieties created in Wisconsin,” a WMMB release said.

“Accompanied by whimsical typography,” the release says, “the ads are playful reminders that Wisconsin Cheese makes good food great. One ad says, ‘Give salads their 15 minutes of fame,’ while another reads, ‘Show broccoli how to live a little.’”

The print ads will be featured in food and lifestyle publications such as Food Network Magazine, Real Simple, Bon Appétit, Midwest Living and Cooking Light.