Aurora launches community-focused TV spots

Freeman Staff

June 15, 2015

MILWAUKEE — Aurora Health Care has created two community-focused television spots that will start airing across eastern Wisconsin today.

According to the announcement, the advertisements showcase the work Aurora is doing in the broader community and the life-changing impact of the organization’s ongoing efforts to help people live well.

“Health is so much more than health care, which is why Aurora’s services have always extended deep into the community, far beyond doctors’ offices, emergency rooms and urgent care clinics,” said Nick Turkal, MD, Aurora president and chief executive officer, in a statement. “We know the importance of taking that whole-person approach to care and the healing power of simple human empathy — being there for people when and where they need us. These new TV spots capture that powerful work that our caregivers and community partners carry out every day.”

In conjunction with the start of this ad campaign, Aurora is launching a corresponding community-focused section on its website, encouraging the public to get involved by either volunteering their time or making a donation.