Three Sisters Uniquities will
close July 5.
Charles Auer/Freeman Staff
WAUKESHA - After six years of selling items that humor,
delight and empower women, Three Sisters Uniquities is
closing its doors for good on July 5.
something that needs to be done and it’s a good thing,” owner
Dani Sutliff said Thursday. “I had a dream, I put a foundation
under it and I lived the dream for six years.”
her business from Clinton Street to 439 W. Main St. last fall
and said that customers loved the new space with parking right
out front, but a variety of factors contributed to her closing.
honestly, since the disbanding of the (Business Improvement
District), business has steadily decreased. It’s to the point
that there were days that not one customer would come in,”
Sutliff said. “And of course the weather, road construction and
the changing landscape of retail all contributed as well.”
BID, the oldest in the state, was disbanded last year at the
request of property owners who took issue with the organization
steering away from infrastructure and staff and toward becoming
a grantor to fund organizations that put on events and otherwise
that not a lot of people realize is that the BID provided
resources for business owners. I myself went in and worked on
business, marketing and promotion plans,” Sutliff said. “They
really were a resource for business, and they did promoting
outside the area as well as business recruitment and retention.”
recruitment and retention are important because successful
businesses bring customers through the doors of their neighbor
“In the past
year and a half, there’s been a steady stream of businesses
closing and no one coming in to take their place,” Sutliff said.
Businesses closing ‘a problem for downtown’
Reilly, himself a former BID Board president, said he’s
concerned whenever any business closes its doors.
problem for downtown because the goal is to have all the
storefronts full,” Reilly said. “I’ve heard from a number of
people since I got elected who are concerned about the number of
stores who have left, and I’m trying to figure out the
president of the Waukesha Downtown Business Association, said
it’s always sad to hear that a business is leaving downtown, but
he believes downtown is on an upswing after a long winter.
“I think we
made it through a very tough winter and with the road
construction on Clinton, I know that affected even our business
here,” said Bruce, who owns Martha Merrell’s Books. “When people
start seeing road construction, they make a decision to stay
away. But I think we are on the right path as far as
Bruce said the
WDBA works to provide the necessary resources for new businesses
coming to downtown, and although the WDBA does try to recruit
new businesses, it’s also up to the landowners to get their
storefronts filled with viable tenants.
He also said
that although the WDBA’s membership has grown to about 80
members, the organization attempts to promote the downtown as a
whole - not just member businesses.
“Look at the
radio advertising we did last fall for Silver Bells (holiday
events). We didn’t say ‘come to these WDBA members,’ we said
‘come to downtown Waukesha,’” Bruce said. “When businesses come
in and get involved, they are successful, but when they pull
away and want to be alone, then they’re alone.”
she’s excited for the future, which she hopes will include
getting back to the things she loved to do before opening her
some new dreams to follow and I have some ideas of what I want
to do next, like more teaching of workshops and retreats,” she
The store will
be closed from June 17-19 to prepare for its closing sale June
20 to July 5, Sutliff said.