Old World Wisconsin sees ’13 attendance increase

Special to The Freeman

Feb. 17, 2014

EAGLE – Old World Wisconsin closed the 2013 season by posting a 21 percent attendance increase compared to 2012.

"We are thrilled by the guest response to the enhancements we implemented in 2013," said Dan Freas, site director. "Our focus has been on making the Old World Wisconsin experience exceptional, and guests responded to our efforts to make 'history fun' with a 21 percent increase in attendance."

According to a statement, Old World Wisconsin’s month-long Laura Ingalls Wilder celebration and additional events added by Eagle’s outdoor historical museum, such as Civil War Wisconsin and Halloween Legends and Lore, helped Eagle increase its attendance.

The site also had better weather in July during peak visitor season and boosted school tour attendance by 19 percent, the statement said.

“We will keep the momentum going in 2014 with exciting new programming like our Catch Wheel Fever! experience, something you can't find anywhere else in the country," Freas said. “When the new 1890s cycling experience opens in June, children and adults will be able to hop aboard replica tricycles and bi-cycles from the era and take a spin around the track.”

Old World Wisconsin opens to the general public for 2014 on May 3.

For more information, visit www.oldworldwisconsin.wisconsinhistory.org.