Wine bar proposed for Clarke Hotel building

By Sarah Pryor - Freeman Staff

Feb. 20, 2015

WAUKESHA — Downtown Waukesha could soon be a oenophile’s paradise, as another wine bar has been proposed for West Main Street, this time in The Clarke Hotel building at 336 W. Main St.

If the Plan Commission approves, Spring City Wine House will offer 50 wines by the glass via “the most advanced wine technology in the world,” according to a business plan filed with the city’s Community Development Department. Wine enthusiasts of all ability levels would be able to select their favorites from a “wine machine,” and a “smart card” will allow customers to keep track of their purchases and pay for the total bill at the end of the visit, according to the plan.

“Couples on a date night, diners stopping in for a before or after dinner drink, college students, business professionals, residents and guests of The Clarke Hotel will enjoy coming to Spring City Wine House,” states the business plan, prepared by Tom Hockel.

The wine bar would also offer cheese, prosciutto, breads and chocolates provided by The Clarke Hotel kitchen, according to the plan.

Spring City Wine House staff also hopes to schedule winemaker tastings and educational seminars for customers, as well as offer private event space for local businesses and groups.

The Plan Commission will discuss the proposed conditional use permit on Wednesday at 6:30 p.m. in the Council Chambers, City Hall, 201 Delafield St.

Last month, the commission approved a conditional use permit for crush Wine Bar & Shop planned for 378 W. Main St. The 1,7000square-foot space will be paired with the River’s End Art Gallery and feature a wine club membership option, private and semiprivate tasting rooms for business clients, light food pairings and more.