Downtown Waukesha will likely be home to one more sophisticated
watering hole this year, as the Plan Commission approved a
conditional use permit for crush Wine Bar & Shop planned for 378
W. Main St. on Wednesday evening.
The commission unanimously approved the concept brought forward
by Judy Rosynek, Paul Kwiecen and their spouses, who plan to
pair the 1,700square-foot space with River’s End Art Gallery.
The duo and their spouses want crush to be a destination for
both the casual and sophisticated wine enthusiast, marketing to
oenophiles, local business people and “those seeking a social
outlet outside of the norm,” according to their business plan.
The bar and shop will feature a wine club membership option,
private and semi-private tasting rooms for business clients,
light food pairings such as cheese and chocolate, and more.
It will sell wine by the glass and the bottle for both on- and
off-premise consumption, according to the business plan. One
unique aspect of crush will be its personalized wine preference
electronic profile, which will record and maintain individual
customers’ preferences to better market and serve them each time