Hobby Lobby open to the public
Phase 3 of The Shoppes in planning stage

By Sarah Pryor - Freeman Staff

March 27, 2014

A worker helps put the finishing touches on the new Hobby Lobby facade in The Shoppes at Fox River. The store opened Wednesday, with a grand opening ceremony scheduled for Monday.
Charles Auer/Freeman Staff

WAUKESHA - Crafters rejoice: the Hobby Lobby in The Shoppes at Fox River is officially open to the public.

According to a statement from the company, the brand-new store at the Sunset Drive shopping center opened Wednesday, and will celebrate its official grand opening on Monday.

The 53,520-square-foot expansion is the latest phase of construction at the shopping center that opened in July 2009 on the former Supervalu distribution facility with the help of a tax incremental financing district.

What’s next for the development? Developer Ramco Gershenson’s Vice President of Asset Management Mike Sullivan told The Freeman that Phase 3 is planned for the parcels of land south of Hobby Lobby and T.J. Maxx, and he’s confident that residents will be excited about the tenant lineup.

“We’re focused on bringing tenants to that last phase that will round out our tenant mix. We’re talking to soft goods retailers like women’s and children’s apparel, a number of quick service and fast casual restaurant outlets and a couple of destination uses that will entice people to come to the shopping center to do specific tasks or goods-oriented shopping,” Sullivan said.

“The way that Ramco-Gershenson works is that we won’t build that last piece until we have tenant commitments, and there’s a whole process involved with permitting and zoning.”

Sullivan said he should have more specifics in 90 days or so.

The most recent additions to the shopping center included Ulta Salon and Cosmetics, Charming Charlie’s, Rue 21 and T.J. Maxx, all of which opened last fall just in time for holiday shoppers.

In addition to Target and Pick ‘n Save, the first phase of the development includes: Batteries Plus, Klinke Cleaners, Petco, Buffalo Wild Wings, Gamestop, Noodles & Company, CVS Pharmacy, Verizon Wireless, Chili’s Bar & Grill, Mattress Firm, Men’s Hair House, The Dollar Tree, Associated Bank, Orange Leaf, Jersey Mike’s, Cash Store, Subway, GNC, Famous Footwear, Maurice’s, Get It Now and Hallmark.



Email: spryor@conleynet.com