MILWAUKEE – Marcus Theatres will debut its new UltraScreen DLX
immersive cinema experience at three locations, which will include
three-story high movie screens, leather electric reclining seating
and immersive sound.
The company plans to roll out the UltraScreen DLX in Addison, Ill.,
Oakdale, Minn., and Columbus, Ohio this month.
“Our three UltraScreen DLX auditoriums are the first to integrate
all reserved stadium recliner seating, giant screens of at least 65
feet in width and amazing sound in one complete package, creating
the ultimate entertainment destination," said Rolando B. Rodriguez,
president and CEO of Marcus Theatres. “These auditoriums are
designed and engineered to provide unmatched comfort, razor sharp
digital images and ultra-realistic sound that envelops audiences as
Marcus Theatres is a division of The Marcus Corporation, which is
headquartered in Milwaukee and is the fifth largest theater circuit
in the United States.