The trio of Danielle Schreiter (left), Alex Kain and
Amber Langer are all-star cheerleading instructors at Badger
TOWN OF OCONOMOWOC - The staff and students
at Badger Athletics will let out a resounding cheer when
their new gym, located within the Brown Street Marketplace,
is ready for them to move in. And the cheering wonít stop
For a while, the idea of opening an All-Star
Cheering gym in Lake Country has been the gleam in Amber
Langerís eye. Now that dream is coming to fruition. Next month,
she and her cheer teams will move from where they currently
practice at the GymLingo Academy in Oconomowoc to their own
In preparation for a July opening, Langer and her
husband are outfitting the space with a full-sized competition
springboard floor, 21-foot ceilings, a mirrored wall, a garage
door for letting fresh air in and other All-Star equipment.
The students of Badger Athletics had been
renting space at the GymLingo Academy in Oconomowoc, but
should move into their very own gym at the Brown Street
Marketplace next month.
She shared the vision for her new business
and her excitement with the sport of All-Star Cheering with
the Enterprise on Tuesday.
ENTERPRISE: What is your experience with
LANGER: I grew up in Oconomowoc, where I cheered
from fifth grade through to graduation. I later became a coach
for the Oconomowoc Youth Football programís fifth-grade team.
While doing that, I was approached by someone who wanted me to
coach, as well as run, a beginnerís All-Star cheer program.
When I was growing up, there were no All-Star
gyms in the area; it was something that was more popular in the
I instantly fell in love with the sport. I loved
the idea of bringing cheerleading to the next level. It was
something I would have loved the opportunity to try. Now, I have
three daughters who will have the opportunity to do so.
ENTERPRISE: What should parents know about the
All-Star program? Or about what else you plan on offering?
LANGER: Studentsí placement is based on age and
skill level. The routines incorporate dance, tumbling, jumping
and choreography. It is highly competitive, but there is a team
for everybody. We make sure team members are on the same
All-Star cheerleading is something for children
aged 3 years old to 18 years old. The All-Star team is a
12-month commitment, while some of our other classes will be
less than that.
Summer All-Star classes are for individual
practice, but they will get a professionally choreographed
routine in August. The season is from November to March and will
feature five competitions. Two apiece will be in Madison and
Milwaukee, and one in Wisconsin Dells.
ENTERPRISE: What do your cheerleaders gain from
LANGER: They build their sense of confidence,
loyalty and accomplishment. I show them a video of where they
started and where they are now, which is always eye-opening. The
experience is a great foundation to build a strong, young
athlete, all while having fun.
ENTERPRISE: What kind of feedback do you get from
people who are viewing all-star cheerleading for the first time?
LANGER: People are surprised that that is what
All-Star cheerleading is. When they think of cheerleading, they
think of sideline routines at sporting events.
This really is about athleticism, about being
able to push limits. This includes tumbling, basket tosses,
stunts, pyramids, jumps and dance, among other skills.
ENTERPRISE: Can you talk about some of your
LANGER: At the International Cheer Union
Championships, Alex Kain coached a New Zealand-based team of
coeds and all girls to a second place in 2012 and first place
finish in 2014.
While at the University of Minnesota, Danielle
Schreiter became a member of Planet Spirit All-Stars and
Northern Elite All-Stars.