New Berlin breaks ground on new development
Restaurants, Mattress Firm coming to corner of Beloit and Moorland

By STEPHANIE S. BEECHER - Special to the Freeman

Nov. 14, 2015


Workers install trusses on a building under construction on Beloit Road just west of Moorland Road in New Berlin.
Charles Auer/Freeman Staff

NEW BERLIN — Families here will soon have a few more dinner options on the table, after the city recently broke ground for two drive-thru restaurants at Beloit and Moorland roads.

Nearly a year after the Prospect Creek shopping center was approved for construction, a Panera Bread and an Arby’s are taking shape on the lot. A third building, slated for retail, will become the new home of a Mattress Firm and a Papa John’s Pizza, according to Greg Kessler, New Berlin director of development. A Firestone Complete Auto Care sits adjacent to the three-acre lot.

The Arby’s restaurant will span 3,006 square feet and be located on the western portion of the lot. Panera will occupy about 4,320 square feet and include a small outdoor patio. Both of the restaurants will feature drive-thru access for diners.


The metal frame of a new building sits on a construction site at the intersection of Moorland and Beloit Roads in New Berlin.
Charles Auer/Freeman Staff

The Mattress Firm and Papa John’s Pizza will split approximately 6,400 square feet in the two-tenant building, located on the southeastern portion of the lot, facing Moorland Road. Several road and lighting projects are underway to improve wayfinding and patron safety there.

Kessler attributed the rise of the development to a recovering economy.

“We’re seeing more confidence in the market, more demand for single-family developments and retail is starting to rebound,” Kessler explains. “All you have to do is look at what’s happening in the region to see that.”

The shopping complex comes on the heels of much new business in New Berlin, including the Walmart Supercenter on Greenfield Avenue and the recent opening of the new 156,000square-foot Costco Wholesale on Grange Avenue.

“That whole area in New Berlin is doing pretty hot,” said New Berlin Mayor Dave Ament. “We’re trying to promote the economic development here, in areas that are appropriate. But we want to make sure this growth is consistent with the rural and suburban character of New Berlin.”

The city says it is trying to prevent a similar boom that happened in the 90s that left New Berlin with businesses “that were coming and going.” Ament said areas such as that on Beloit and Moorland have long been slated for development — but “high-quality” opportunities have only recently come around for consideration.

“I’ve been here since 1954, and I don’t think I’ve ever seen it better,” said Ament. “It’s a good time to be mayor of New Berlin. The future is very bright for the city.”

The Prospect Creek shopping center is expected to be open following the first of the new year.