Sickels of Waukesha with her fat tire bike at Wheel and
Sprocket in Delafield. Delafield’s new marketing plan aims
to capitalize on the the area’s opportunities for living a
healthy lifestyle with a variety of outdoor activities. A
fat tire bike like this can be used year-round and according
to Sickels, “just floats on top of snow.”
From cross country skiing in winter to cycling in summer,
Delafield offers opportunities for many outdoor activities,
thanks to its abundance of natural resources and the parks and
trails providing access to them. And a new initiative is
underfoot to market the city as a destination for healthy
Michele DeYoe, who also sits on the Delafield Promotional &
Tourism Board, said the city can capitalize on a number of
natural resources, including Lapham Peak State Park, the Lake
Country Trail and the lakes. She said several stores downtown
and off Interstate 94 cater to the crowd wanting to bike, kayak
given the sporting and supply stores, in addition to the natural
resources, it makes sense to lure people by marketing those
assets, and perhaps holding runs or other activities.
hopefully be encouraging that healthy type of lifestyle by
offering and enhancing what we have,” she said.
Promotional & Tourism Board meetings, there has been discussion
of creating a dining guide and a bike trail guide.
and Sprocket manager Matt Geib helps a customer pick out
cross country ski boots Thursday. Delafield's new marketing
plan aims to capitalize on the opportunities to live a
healthy lifestyle in the area with a variety of outdoor
“We really need
to capitalize on and enhance people’s awareness,” DeYoe said.
executive director of the Delafield Chamber of Commerce, said
the chamber intends to market the city on TV and in print to
draw in tourists interested in healthy living.
very hot. It’s a trend now and with all of the trail connectors
in the area, Delafield is centered very nice to motivate
cyclists to park their bikes and take advantage of dining and
shopping,” Smith said.
was hired to do a survey, to which the highest number of
respondents declared their interest in dining and recreation
when they come to Delafield as repeat visitors, Smith said.
was the top reason for visiting the city, and then dining and
shopping were pretty much equal for second, she said.
sports, fresh bread
manager of Wheel & Sprocket in downtown Delafield, said the
number of people visiting the city for its recreational
activities has increased, and it’s not just for summer sports.
Lapham Peak is now making its own snow for its cross country ski
trails. People can also take fat bikes, which are built for
riding on the snow, and snowshoes to the park.
So far, it’s
the skiing community that is aware of the premier skiing at
Lapham Peak, and skiers are coming from all over, Geib said.
More people in general are coming to the city for a variety of
I’d say there is an increasing number of new customers that
didn’t know about Lake Country Trail,” Geib said. “I think that
now with all of the development of the trail and connecting it
to Oconomowoc, it really draws people into (Delafield) and
Rasmussen, owner of Great Harvest Bread Co. and Delafield
Chamber of Commerce Board member, said his bestselling items are
his healthy breads.
to who our customer is,” he said.
likes the idea of marketing Delafield’s parks, trails, lakes and
other natural resources because he believes the increased focus
on healthy living is more than a fad - it’s a way of life.
“It would be
nice to recruit businesses that are health focused and continue
to strive to grow that reputation,” he said.