The architectural rendering of the northwest corner
of the proposed Fowler Lake Village project. A boardwalk,
outdoor seating and dining areas would be created for all
OCONOMOWOC — A four-story, mixed-use waterfront
development planned for downtown was given its first
official reveal at the Tuesday, June 17 meeting of the
Oconomowoc Community Development Authority.
Fowler Lake Village would include art studios,
galleries, restaurants, a boardwalk and a green roof
that captures run-off.
The building will feature 104,000 square feet of total
space split between living and retail with 31 condos.
Units would range from $279,000 to over $1.4 million.
The nearly $19 million project would be built at the
corner of Pleasant Avenue and St. Paul Street behind
Jeff Seymour is part of the development group Fowler
Lake Village, LLC. Seymour, who is also an artist,
developed the Brook Street Artisan Village, an
eight-unit condo complex in downtown Waukesha.
The architectural rendering of the southeast corner
along City Hall.
called the discussion at the CDA a “chance to tell the
story of Lake Fowler Village.”
“I have been working hard to see the fullest potential
of this quality redevelopment project to reality,”
In the proposed agreement, the city would provide a $6.4
million loan secured by a second mortgage and guarantees
from the investment group, and tax incremental financing
revenue as a back up.
The financial partners for the project are Judie and
Jerry Couri of Couri Insurance; Andrea and Tony Bryant
of Century Fence; Joan and Gary Lato of Eternity
Investors; and John Boettcher of Pioneer Roofing.
Seymour said he is aware there are several projects
underway downtown, but he feels it is a time of “great
revitalization” for Oconomowoc.
He also said he is prepared and looking forward to wider
public scrutiny as the approval process moves ahead.
The project’s concept is built around the idea of
walkable community living and, according to Seymour, is
in line with the city's downtown plan.
The CDA discussion is the first step in a longer
process. The development authority will meet again in
the next week and vote to recommend the proposal. If it
does, the Oconomowoc Common Council could see a version
of the developer agreement in July.