Northwestern Mutual, NCAA extend partnership through 2020

Special to The Freeman

April 7, 2014

MILWAUKEE Northwestern Mutual Inc. on Monday announced it has extended its partnership with the National Collegiate Athletic Association until 2020, through a deal with CBS Sports and Turner Sports.

The deal means that Northwestern will maintain NCAA marketing and promotional rights in the life insurance, wealth management, retirement planning and mutual fund categories, beginning in 2015.

"When we first became an official NCAA partner, we knew it would be a natural fit, but just three years in we're extremely pleased with how the sponsorship has allowed us to connect with our clients in ways unlike ever before," said Conrad York, vice president of marketing.

"Northwestern Mutual's financial representatives have enjoyed hosting activities in their local markets where NCAA championships have taken place, and we've benefited from recruiting student-athletes to financial careers. We're excited to continue working with the NCAA through at least the remainder of the decade, he added.

Milwaukee-based Northwestern Mutual became an NCAA corporate partner in 2012 with an arrangement through 2015. The new deal extends the term through Aug. 31, 2020, according to the statement.

www.northwesternmutual.com