Northwestern Mutual Inc. on Monday announced it has extended its
partnership with the National Collegiate Athletic Association
until 2020, through a deal with CBS Sports and Turner Sports.
The deal means that Northwestern will maintain NCAA marketing
and promotional rights in the life insurance, wealth management,
retirement planning and mutual fund categories, beginning in
"When we first became an official NCAA partner, we knew it would
be a natural fit, but just three years in we're extremely
pleased with how the sponsorship has allowed us to connect with
our clients in ways unlike ever before," said Conrad York, vice
president of marketing.
"Northwestern Mutual's financial representatives have enjoyed
hosting activities in their local markets where NCAA
championships have taken place, and we've benefited from
recruiting student-athletes to financial careers. We're excited
to continue working with the NCAA through at least the remainder
of the decade,” he added.
Milwaukee-based Northwestern Mutual became an NCAA corporate
partner in 2012 with an arrangement through 2015. The new deal
extends the term through Aug. 31, 2020, according to the