Downtown Waukesha rebranding effort could cost $40K


March 5, 2016

WAUKESHA — During Tuesday’s Finance Committee, a proposal valued at approximately $40,000 from a contractor for a downtown Waukesha rebranding campaign will be discussed.

According to the 6:30 p.m. meeting agenda, the Finance Committee will review and act on a request to approve a contract with Savage Solutions for “Downtown Brand Reveal” in the amount of $40,800.

The next step in the process of branding downtown Waukesha is the reveal of the brand to the public and creation of materials to accompany the branding effort such as street banners, T-shirts, mugs and other initiatives, according to city documents. Savage Solutions has created a project proposal for that brand reveal, which includes preliminary meetings to discuss the strategic rollout, design of all materials associated with the reveal, working with vendors to produce the materials, creating a brand reveal video and the creation of a micro-website.

Within the contract Waukesha has asked for an estimate relating to the costs of the material and production costs of $38,000, which will be funded through CDBG.

The Finance Committee will meet in the City Hall Council Chambers, 201 Delafield St.

During the Wednesday Plan Commission meeting, the members will discuss plans for the Mad Rooster Restaurant in the former Hardee’s on northwest Barstow Street and Bank Street. Under review are the preliminary site and architectural review.

Also on the meeting’s agenda is a request from a downtown business property owner who wants to change the outdated façade on the building, which has the addresses of 732, 734 and 736 Clinton St. The applicant is planning to redo the entire second floor façade and additional enhancements to the floor and street level facades.

Culver’s on Sunset Drive is proposing a 625-squarefoot extension on the rear of its building for additional kitchen storage. The owner is also proposing to reface the building’s exterior.

A proposal from Bielinski Homes for a residential development called the Courtyards at Prairie Song on Summit Avenue will also be considered. The developer is seeking to construct six duplex condos on the north end of the development and 10 duplex condos at the south end. The plans for the buildings have more architectural detail after concerns were expressed by the commission last fall.

According to city documents, staff still has concerns about the project.

The Plan Commission will meet 6:30 p.m. Wednesday in the City Hall Council Chambers.