for sale at Anton's Salon & MSpa in Pewaukee.
— For the last 50 years, Anton’s Salon & MSpa has been at
the forefront of revolutionary changes in the beauty industry
right in the heart of Lake Country.
starting near Pewaukee Lake in 1967 and then branching out to
Oconomowoc, to different locations being constructed in Delafield
and Pewaukee during the 2000s, the business has always been a
go-to place for beauty needs.
owners Kurt and Diane Hampton have been the trailblazers for those
changes. The couple met while working at Anton’s in Oconomowoc
and were married in 1994. Four years prior in 1990, an opportunity
to purchase the salon business came, and Kurt took full advantage
of it. He then intended to purchase the building where Anton’s
in Oconomowoc was housed, but the owner backed out of the sale.
were very disappointed,” Kurt said.
Salon & MSpa owners Diane and Kurt Hampton.
the denial of that sale may have been a blessing in disguise, as
he stumbled upon — and purchased — a tenant spot in Delafield
off Highway 83 that would help he and Diane transform their
didn’t take long for the Anton’s in Delafield, at 2566 Sun
Valley Drive, to thrive at the new location when it opened in
2000, Kurt said.
don’t think we ever hit a half-a-million (revenue dollars
annually) in Oconomowoc,” he said. “In our first year (in
Delafield), we did $1.5 million.
sales grew exponentially because the Delafield area was just
starting to grow out there, and nobody had a salon in a spa I
don’t think in the whole state. So it was just crazy and every
year we grew and every year we’ve still grown since then.”
The salon area.
the next step
business continued to develop out of its Delafield location, so it
underwent an extensive remodel and expansion. In addition, Kurt
and Diane sought a return to Pewaukee and purchased a piece of
land off Capitol Drive in 2005. The two constructed a strip mall
on the property with a handful of tenants and allotted themselves
11,000 square feet for the newest Anton’s, which opened in 2007
at 1231 George Towne Drive.
almost immediately after its opening, the Hamptons were dealt a
major blow when the United States economy fell into its largest downturn
since the Great Depression.
thought, ‘People are never going to do this any more,’
especially the spa services,” Kurt said. “It was a struggle;
there were still people that had their services, but we really had
to up our game during that time. It was a scary period.”
Salon & MSpa, 1231 George Towne Drive in Pewaukee.
successfully made it through the Great Recession and continued its
initiatives, which center on investing in education of employees
so they can stay motivated and knowledgeable of the alwayschanging
are huge proponents of education; that’s why we got as big as we
were,” Kurt said of his employee base, which totals around
nearly 100 between the two locations.
education includes trips to the east and west coasts to attend
classes and seminars, a two-year apprenticeship program and weekly
training at the salon. It’s an expensive but necessary cost for
Anton’s to stay atop the latest trends and services within the
industry, Kurt said. Included in those services are BOTOX
injections, extensive laser techniques and Buccal fat removal,
which all continue to grow in popularity.
run about 7,000 people through both locations every six weeks and
we thought maybe 10 percent of that client base would have those
services,” Kurt said. “But it turned out to be a lot more than
that. Thanks to the Kardashians, we have a lot younger group of
people that want just a little bit of those services.”
the last five years, both Anton’s locations have been converted
into medical spas, with the result being continual growth in sales
year we had 64 percent growth in the medical spa,” Kurt said.
“That’s the top 3 percent in the nation out of 35,000 that do
pedicure area at Anton’s Salon & MSpa.
success of the business has allowed the Hamptons to give back to
the local community an extensive amount, including donating to
fundraisers, the Milwaukee Rescue Mission and other initiatives;
it’s something the couple said they consistently enjoy doing.
now we’re sponsoring the Team Echelon, a professional bike
racing group,” Kurt said. “They start in April
and we’re going to be sponsoring a big race in the Lake Country
area. It’s a group of professional bikers that take returning
war veterans that are having a problem getting back into society
and they integrate them through bicycling.”
addition to owning Anton’s, Diane is also an adjunct professor
at Waukesha County Technical College.
Hamptons have two daughters, and in their spare time they enjoy
water skiing during summers, cycling and vacationing.
it’s hard to pinpoint exactly
what the future holds for the Hamptons and Anton’s, Kurt said it
will likely involve standalone barber shops for men’s haircuts.
pretty sure within the next year and a half, we should have a
freestanding men’s salon,” Kurt said. “We’re going to
start with a prototype
(at the Pewaukee location) probably within the next three months
to see how that looks and feels.
think barbering is making a huge return to the market, and our
idea is to just give it an atmosphere and face.”
Anton’s Salon is born in Pewaukee
Kurt and Diane Hampton purchase the business
Anton’s opens in Delafield
Anton’s opens second location in Pewaukee
Anton’s becomes a medical spa