Fooleryís serves up
THAN COLD DRINKS
By Eric Oliver -
Bryant Johnson, the general manager of Fooleryís
Liquid Therapy, is the man behind the highly successful bar.
With over 30 years in the field, he knows how to adapt to a
day gone awry.
OCONOMOWOC ó Stop by Foolery ís Liquid Therapy any day of the
summer and one is almost certain to find the patio packed with
patrons, music blaring over the speakers and boats pulling up to
the pier to get some good food and good times.
Foolery ís has embedded itself into the Oconomowoc community
with its prime real estate on Okauchee Lake and it isnít going
to stop anytime soon.
Bryant Johnson, general manager, is the man that makes it all
work. Of course, he has a dedicated staff that he said are ďthe
best employees that I have ever worked with, which makes my job
much easier and a lot more fun.Ē But without him and his over 30
years of experience who knows how Fooleryís would be?
He spoke to the Enterprise about his day-to-day life and the ups
and downs of the restaurant business.
ENTERPRISE: Being the general manager of Foolery ís has to be
difficult. Whatís your average day like?
JOHNSON: Being responsible for day-to-day operations can be
very tasking if not having a daily list of things that need to
be accomplished. Having a schedule is the most important part of
being a GM although most days you cannot get to everything
planned because of things that arise on a daily basis that come
up unannounced. I íve already stopped twice since I íve started
answering these questions because of such things. So you take
the things that did not get done and start the the next days
tasks with them, and it goes on that way every day. You never
get completely caught up but, always set your priorities first,
meaning payroll is more important than calling a salesman on any
ENTERPRISE: What is the most difficult time of year?
JOHNSON: The toughest time of year is always summer. Our
deck seats (and stands) about 100 people, which doubles our
occupancy. We have to have twice as many employees, twice as
many customers and twice as many issues so my daily list gets
longer. as does my day.
ENTERPRISE: What is the most difficult part of your day?
JOHNSON: There really isnít a most difficult time of my day
if things go as planned, but in this business nothing EVER goes
as planned and itís how you deal with these type of things that
makes or breaks you. Being in the biz for 30 years helps a lot
because I have went through almost everything imaginable.
ENTERPRISE: The most rewarding part?
JOHNSON: Making people happy and wanting to return. I
basically put on a party every day.
ENTERPRISE: Why Foolery ís Liquid Therapy? What ís the story
behind the name?
JOHNSON: Just a fun name that we thought of. The liquid
therapy aspect comes from being on the water, which is relaxing,
and having a cocktail makes you relax as well ... Liquid
ENTERPRISE: What do you think the future holds for both you
JOHNSON: We will keep doing the things that have us made us
successful and will always be adding new and unique events that
will keep us above the competition.
ENTERPRISE: It ís fairly easy to see that you íve cemented
yourself into the landscape of Okauchee Lake. Why there? What
made the lake so appealing?
JOHNSON: There is nothing more exciting than being on the
lake. People come from near and far to be on the lake. Add great
food and a great clean atmosphere with great service and fun
events (and) where else would you want to be? Having Chef Jerry
Garcia does not hurt either! He does all the tailgating tips
during all the Brewers games so he has a great following and is
one of the best chefs Iíve ever worked with.
ENTERPRISE: Do you have any memorable stories that you could
JOHNSON: My favorite stories are when we raise funds for
benefits that we do for people who are in need, whether it be a
cancer victim, house fire, automobile accident, or to benefit
one of the local school programs. We are always donating to
local charities, food shelters and volunteer programs. I also
donate my time at local schools and programs as well.
For more information on Foolery ís Liquid Therapy, visit