Apples For A Cure campaign raises $40,000 for breast cancer research

Freeman Staff

Jan. 22, 2015

PEWAUKEE — The Wisconsin Hospitality Group LLC announced Tuesday that its 36 Wisconsin-based Applebee’s restaurants raised more than $40,000 for ProHealth Care’s breast imaging services and a genetic cancer research project.

During the month of October 2014, the WHG Applebee’s restaurants held its first Apples For A Cure breast cancer fundraising campaign, which collected $40,312.19 through food and drink specials.

“We are fortunate to have employees and customers that believe in philanthropy, volunteerism, and community involvement,” said Mark Dillon, company CEO and president of WHG, in a statement. “Through our corporate commitment to charities, we hope to make a difference and to give back. Now, we are proud to have the opportunity to provide funding and support for breast cancer care and research through the ProHealth Care Foundation.”

Fundraising support will be partially allocated to the construction of the ProHealth Cancer Center in Pewaukee, which includes state-of-the-art breast imaging services. WHG is also providing funding for a collaborative molecular genetics study designed to gain insights on how genetic mutations may contribute to the development of specific breast and other cancers.

The company is targeted to raise $350,000 in five years through the sales of food and drink items as well as through the sales of campaign ribbons during the month of October each year, according to the announcement.