CITY OF PEWAUKEE — Plans for a multifamily development
at Lindsay Road and Highway 74 are in limbo, following a
vote Thursday by city officials.
Developer Matt Neumann of the Neumann Companies came
before the Plan Commission with a proposal to construct
several apartment buildings, comprising about 120 units
on land currently zoned for industrial use.
But nearby single-family property owners, many living in
Neumann’s multi-phased Victoria Station subdivisions,
objected to the plans and implored officials to deny the
While single-family residences were once proposed for
the site, Neumann said the multifamily plans he
submitted Thursday were more practical for land abutting
a high-traffic roadway. He also described the proposal
as “a substantial improvement” from a series of aging
industrial buildings currently at the site.
Throughout the discussion, which spanned several hours,
Neumann pitched the proposed apartment complex as
“luxury” and said it would be targeted toward young
Residents’ concerns included a perceived loss in
property values, population density and stormwater
impacts from the proposed development. The most
prevalent concern, however, was what impact renters
could have on the area.
Tim Keller, who recently moved his family to Victoria
Station, pointed to his experience as a Milwaukee police
officer as a reason behind his concern of having rental
units near the subdivision.
“I bring an insight into rental properties not many
people know about,” Keller said. “I see it as 120
opportunities to get one bad apple.”
Jennifer Wall and her family moved into a home on nearby
Baker Court three months ago and bemoaned the prospect
of losing natural vegetation beyond her lot line.
“We’re going to lose all this privacy,” Wall said of the
proposed apartments. “It’s a huge impact to us. It’s
very, very discouraging. It’s devastating.”
Questions also arose about who would manage the
apartments once Neumann’s company completed the project.
He replied, “This would be a long-term investment. This
is not a situation where we’re looking to build it, sell
it and move on to the next project.”
Alderman and Commissioner Michael Hasslinger
unsuccessfully made a motion to accept Neumann’s plans
for the multifamily housing. While he had concerns about
traffic, Hasslinger said he viewed the plan as “a nice
blend” with the existing housing stock in the area.
Commissioners ultimately decided to table Neumann’s
request for a month. He is expected to return in March,
possibly with a modified design.
Mayor Scott Klein, who chairs the Plan Commission, said
the goal has been to have a mixture of developments
throughout the community. When it comes to multifamily
housing, however, Klein suggested the city might be
reaching its threshold.
“What we seem to be seeing more and more of is residents
who are opposed to it,” Klein said. “This, to me, seemed
to make sense because we thought we’d be able to get rid
of something else (old industrial buildings).”
But Klein told Neumann, “I don’t think you have much
support for what’s been proposed here tonight.”