Christmas in the most automotive of places
New owner for old auto shop keeping customer in focus

By Eric Oliver - Enterprise Staff

Dec. 17, 2015

 Aaron Feisthammel, owner of Precision Automotive, works on a pickup truck in his shop.
Eric Oliver/Enterprise Staff

OCONOMOWOC — After branching out to Milwaukee to start his auto repair business, Lake Country native and owner of Precision Automotive Aaron Feisthammel hopes the keys to success will be found closer to home.

Feisthammel used to lease a building in Milwaukee when he opened his first auto repair shop. He was driving an hour a day one way to go to work and another hour to come home. That’s why when the space at W395-N5700 Frontier Road became available, he jumped at the chance to move home.

The shop, formerly known as Ralph’s Auto Center, became Precision Automotive and Feisthammel cut his commute down to six minutes; eight on a bad day.

Feisthammel’s shop has a focus on keeping prices low and doing honest, quality work, he said. He thinks those attributes are important and he has made them the center of his business plan, he said.

“We’re here and we’re doing what we like while helping everybody else stay out on the road,” Feisthammel said.

 Mechanic Nick Eggers looks under the hood of a car at Precision Automotive.
Eric Oliver/Enterprise Staff

Feisthammel discovered cars and motors at a young age. He said as a kid he was always taking stuff apart and then getting yelled at by his parents for it. That love grew into snowmobiles and four-wheelers.

“Then you turn 16 and cars are cool,” Feisthammel said. “It just kind of evolved that way. Mostly out of interest.”

He took that interest and made it into a career.

Drive by his shop today and there is an unusual sight to see: a Christmas tree made out of tires, with auto part ornaments dangling and a silver flywheel on top.

 The auto tree in front of Precision Automotive, W395-N5700 Frontier Road, lit up at night.
Eric Oliver/Enterprise Staff

The tree was a joint idea with Nick Eggers, one of his mechanics.

Eggers took a surplus of their old tires, painted them green and stacked them outside in the shape of a tree. It’s not your conventional Christmas tree, but Feisthammel doesn’t want to be your conventional mechanic.

“I wouldn’t say there is really one particular thing that makes us stand out more than others but it’s probably a combination of the things that people want,” Feisthammel said. “In today’s day and age everybody is a little price conscious. ... We’re very reasonably priced and probably underpriced depending on who you ask. We’re not here trying to be millionaires; we’re here doing what we like.”

Email: eoliver@conleynet.com