MILWAUKEE - Jake Leinenkugel announced
Tuesday that he is stepping down as president of the craft
brewery started by his great-great-grandfather and will be
succeeded by his younger brother Dick Leinenkugel, who
formerly led economic development efforts in Wisconsin.
Jake Leinenkugel, 62, is familiar to beer drinkers as the
star of ads promoting his family’s brand. He took over
day-to-day operations of the company a year after its 1988
merger with Miller Brewing Co., now MillerCoors, and oversaw
recent rapid growth fueled by the popularity of the
lemonade-flavored Summer Shandy.
Leinenkugel said he learned something from
each of his 13 bosses at MillerCoors and the partnership
‘‘worked for a lot of different reasons.’’
‘‘We well exceeded what I thought our success
measures would be,’’ he said. ‘‘Quite frankly, I’m very
proud’’ of the growth, he said.