Loud and clear
Thiensville survey shows strong demand for ice cream shop

By Gary Achterberg - News Graphic Staff

Dec. 23, 2014

THIENSVILLE — I scream. You scream. Thiensville screams for ice cream!

Perhaps their preference was a bit more restrained, but individuals who responded to a survey made it very clear that they would like an ice cream or custard store in the village.

The Thiensville Business Renaissance Commission conducted a community survey asking residents and visitors what types of businesses they would like to see in the community. It was distributed online and by paper ballots available at village hall and the library. Those attending the Turkey Trot on Thanksgiving and the Pigeon Creek bridge dedication over Halloween weekend also were encouraged to take the survey.

Of the 160 individuals who completed the survey over a two-month period, 69 percent said they would like to see an ice cream or custard shop. That was – by far – the most mentioned business that respondents said they would like to see.

Here are the other top-10 preferences: craft brewery/distillery, 49 percent; butcher shop, 44 percent; wine and cheese shop, 44 percent; permanent farmers market, 43 percent; family-friendly eatery, 43 percent; old-fashioned diner, 39 percent; bookstore, 35 percent; bakery, 35 percent; and neighborhood grocer, 33 percent.

David Lange, a village trustee who formed the TBRC with fellow trustee Kim Beck, said on Monday that Thiensville is a village to watch.

“The mission of the TBRC is to help our local business community become even more of a destination,” he said. “Whether it’s the farmers market or one of our other great businesses, we are committed to doing whatever we can to help our businesses flourish.

“We also want our residents to have access to the kinds of businesses they’d like to see here, which is why we did the survey,” he added. “We had a terrific response and are excited by the community’s input. People will no doubt see the survey results in action in the very near future.”

Village President Van Mobley said on Monday that the ice cream shop is a community priority. He said he expects some progress will be made on that front “very shortly.”

He added there also are some possibilities in the works that will bring more artisans to the village, supplementing a growing cadre of similar businesses, including glaze, a quilt shop, an upholstery business, several interior designers, art galleries and others.


He also said village officials have put effort into attracting a business that could include a meat market, possibly a specialty grocer.

“We have reached out on a number occasions to smaller butcher shops and meat markets in southeastern Wisconsin,” Mobley said. “We’re looking for an establishment with a local Wisconsin flair.”

Mobley thanked residents and visitors for taking the survey and sharing their opinions.

“We look forward to what the new year brings,” he said. “We’re optimistic.”

Gary Achterberg can be reached at .