GE Healthcare to collaborate with NBA on sports medicine research

By Katherine Michalets - Freeman Staff

July 9, 2015

WAUKESHA — GE Healthcare announced Wednesday it will collaborate with the National Basketball Association to promote orthopedic and sports medicine research to benefit the health and wellness of NBA players, as well as athletes in the general population.

The multi-year alliance will focus on joint health and acute and overuse musculoskeletal injuries which are experienced by NBA players and the general population.

A strategic advisory board comprised of physicians and clinical researchers who represent institutions across the United States will guide the collaboration. Dr. John DiFiori, the NBA director of sports medicine and a past president of the American Medical Society for Sports Medicine, will be board chairman.

According to the announcement, the NBA and GE will also provide funding for clinical researchers studying diagnostic and preventative techniques to identify risks for developing orthopedic problems. This research will contribute to a deeper understanding of overuse injuries and the resulting impact on athletes’ health and missed playing time.

“NBA players are among the best athletes in the world, and their well-being is the league’s highest priority,” said NBA Commissioner Adam Silver in a statement. “Our support for medical research through our partnership with GE Healthcare will help us improve the long-term health and wellness of NBA players. We are also excited that this research collaboration will provide important insights to athletes at all levels.”

GE and the NBA will also collaborate with NBA partners adidas, Kaiser Permanente, Nike and Under Armour to advance the research.

“Musculoskeletal injuries extend beyond the basketball court and negatively impact sports enthusiasts and everyday athletes around the world,” said GE Healthcare President & CEO John Flannery in a statement. “By combining GE’s know-how in health care imaging technology and the NBA’s interest in promoting player health and safety, we are working to help prevent the most common sports injuries and improve treatment.“

www.gehealthcare.com

www.NBA.com