CJ’s Premium Spices is an all
organic spice mix company. The dill dip, pictured,
is made with 11 different organic spices and
prepared in an organic and kosher certified kitchen
Eric Oliver/Freeman Staff
OCONOMOWOC - Not only can you pronounce
every ingredient in CJs Premium Spices, but you can
identify each spice or herb incorporated into the blend,
said co-owner Laura Swan.
Since she and her husband, Alan, bought out a
third partner to take over Captain Jeff’s this past fall, they
decided to focus more on creating organic, gluten-free spice
blends, such as CJ’s Premium Potato Salad Mix, which has a
In addition to changing the name of the business,
the Swans have also focused on its rebranding. She said the name
CJ’s Premium Spices reflects the name of their son, CJ, and
their belief in bringing “culinary joy in a packet” through the
high-quality spices blends.
“We wanted to make sure we were relevant within
the food industry as well,” Swan said, referring to the branding
of culinary joy.
From left, Laura and Alan Swan
are rebranding to become CJ's Premium Spices. Their
spice mixes are all organic and hand mixed.
Eric Oliver/Freeman Staff
Even though the business is only a little
more than a year old, Swan said they have built an
1,100-square-foot certified organic and kosher kitchen
in Oconomowoc. CJ’s Premium Spices’ office is in
Hartland. The Oconomowoc kitchen had room for the
business to grow, which is good, Swan said, because
business has already been picking up.
While growing the business with an increased
focus on organic and natural blends, Swan said they remain
committed to their loyal established fans.
Swan said there are no preservatives in CJs
Premium Spices and everything on the label is easy to pronounce.
Even without the additives, Swan said their products have about
an 18-month shelf life.
Each bottle of herbs and spices is hand-blended,
she said. “The integrity of the spice itself is maintained,”
The Premium Potato Salad Mix is one product that
CJs is building its reputation around, because there is no other
potato salad mix on the market, Swan said. Also, it’s easy to
make. All a person has to do is blend the spices with a cup of
mayonnaise and boiled potatoes.
The other spice blend that CJs is making is the
Premium Dill Dip Mix, which is a blend of 11 organic herbs and
spices. Additional spice blends are being developed.
Going forward, Swan said CJs has expanded its
distribution to include Sendik’s Fine Foods, Sendik’s Food
Markets, Good Harvest Market, Albrecht’s Sentry Delafield Market
and Gooseberries Fresh Food Market. You can also find them at
the farmers markets in Oconomowoc and Delafield.