Representatives of local
organizations celebrate during the announcement of
the total donation in the Miracle on Canal Street
- Potawatomi Hotel & Casino donated $1,035,789 to 30 local
children’s charities Friday through its Miracle on Canal
Street program. It marks the second straight year the
program has surpassed the $1 million mark in fundraising.
The 30 Miracle
on Canal Street charities each received $34,526, which was
announced during Friday’s grand finale at the hotel and casino.
Twenty of those organizations were randomly selected for the
program in November. They joined 10 signature charities
previously selected by the casino’s media partners in August.
County recipients were Safe Babies Healthy Families, Waukesha;
Make-A-Wish Foundation, Butler; Old World Wisconsin, Eagle; and
Parents Place Inc., Waukesha.
inception in 1994, the Miracle on Canal Street program has made
582 donations totaling more than $14.6 million to fund
children’s programs throughout southeastern Wisconsin.
million is truly a testament to the generosity of our bingo
guests and the hard work of our employees here at Potawatomi
Hotel & Casino,” said Melanie Martin, the property’s bingo
director. “It is always a joy to announce that fundraising total
and see the happiness in the faces of our charity
representatives - those who are doing a fabulous job providing
basic, but necessary, services for youth in our community.”
Canal Street is the casino’s signature charitable program. aimed
at improving the quality of life for children in southeastern
According to a
release, Miracle on Canal Street funds are raised primarily
through special Miracle bingo games played during every bingo
session. Additionally, Potawatomi’s food and beverage department
designated a percentage of its beer sales to the program, and
the table games department held a poker tournament, with all the
funds going to the program.
charities applied for Miracle on Canal Street during a call for
entry period which closed in June. Eligible organizations must
have 501(c) (3) status, serve a primary client base of children
younger than 18 and be located within Milwaukee, Racine,
Washington, Waukesha, Ozaukee, Dodge, Jefferson, Kenosha,
Sheboygan or Walworth counties.