Waukesha County agencies receive funds raised through Miracle on Canal program

By Dwayne Butler - Freeman Staff

Dec. 16, 2014

Representatives of local organizations celebrate during the announcement of the total donation in the Miracle on Canal Street event.   
Submitted photo

MILWAUKEE - Potawatomi Hotel & Casino donated $1,035,789 to 30 local children’s charities Friday through its Miracle on Canal Street program. It marks the second straight year the program has surpassed the $1 million mark in fundraising.

The 30 Miracle on Canal Street charities each received $34,526, which was announced during Friday’s grand finale at the hotel and casino. Twenty of those organizations were randomly selected for the program in November. They joined 10 signature charities previously selected by the casino’s media partners in August.

Waukesha County recipients were Safe Babies Healthy Families, Waukesha; Make-A-Wish Foundation, Butler; Old World Wisconsin, Eagle; and Parents Place Inc., Waukesha.

Since its inception in 1994, the Miracle on Canal Street program has made 582 donations totaling more than $14.6 million to fund children’s programs throughout southeastern Wisconsin.

“Raising $1 million is truly a testament to the generosity of our bingo guests and the hard work of our employees here at Potawatomi Hotel & Casino,” said Melanie Martin, the property’s bingo director. “It is always a joy to announce that fundraising total and see the happiness in the faces of our charity representatives - those who are doing a fabulous job providing basic, but necessary, services for youth in our community.”

Miracle on Canal Street is the casino’s signature charitable program. aimed at improving the quality of life for children in southeastern Wisconsin.

According to a release, Miracle on Canal Street funds are raised primarily through special Miracle bingo games played during every bingo session. Additionally, Potawatomi’s food and beverage department designated a percentage of its beer sales to the program, and the table games department held a poker tournament, with all the funds going to the program.

Eligible charities applied for Miracle on Canal Street during a call for entry period which closed in June. Eligible organizations must have 501(c) (3) status, serve a primary client base of children younger than 18 and be located within Milwaukee, Racine, Washington, Waukesha, Ozaukee, Dodge, Jefferson, Kenosha, Sheboygan or Walworth counties.