Citizens Bank refreshes brand

Freeman Staff

Aug. 12, 2015

MUKWONAGO — Citizens Bank announced it recently refreshed its branding with updated messaging intended to reinforce its commitment to being a trusted advisor to business and personal banking customers for nearly 125 years.

The Mukwonago-based full-service community bank’s new look includes the tagline “For Now. For the Future.”

“We’re proud to announce a new brand that communicates our ability to help customers past, present and future by working with them to find the products and services that will help meet their financial goals no matter where they are in life or in business,” said Doug Bruins, president at Citizens Bank, in a statement. “We’re dedicated to improving the communities around us every single day with committed employees who share our mission of supporting our customers now and into the future.”