Badgers coach Bo Ryan appears in Wisconsin ad

Freeman Staff

March 12, 2015

Bo Ryan acts stressed in the Kohl Center while shooting the new ad for the
Wisconsin Department of Tourism.   

Photo: Business Wire

MADISON —University of Wisconsin men’s basketball coach Bo Ryan stars in the most recent Wisconsin Department of Tourism TV commercial.

The ad takes viewers from the frenzy of the basketball court to fun attractions and activities around the state, and all with Ryan in it. This latest commercial also reunites Wisconsin natives and “Airplane” writers and directors David and Jerry Zucker and Jim Abrahams for the seventh time to create a TV spot for Wisconsin Tourism. The spot premieres during the Big Ten and NCAA Basketball Tournaments and will run in Chicago, Minneapolis-St. Paul, Milwaukee and Madison.

The commercial opens with a stressed Ryan who is pulling out his hair and making his “iconic heated face,” according to the announcement.

“It’s always fun to go outside your comfort zone, and working with the Department of Tourism to shoot this commercial was just that,” said Ryan, who has spent the majority of his career in Wisconsin. “I’m proud to live in this state, I love its people and I’m so happy to promote Wisconsin tourism.”