NEW BERLIN- To boost membership numbers
ahead of its much-anticipated new store opening in New
Berlin, Costco is taking its operations roadside.
With the new location set to open Nov. 6,
Costco has opened a temporary recruitment office near
the City Center with two purposes: Hire new employees
and sell store memberships to the community.
Recruiters at the office, explained the
new store’s general manager Jenn Joven, recognized the
lack of a very visible member signup location, so they
decided to set up tents around the city. Each has an
employee, membership forms, and informational
“It’s good for people to know we are
coming. We’ve created a lot of buzz and a few signups
through that process,” Joven said of the outdoor
As for the future Costco workforce, Joven
said the hiring process is nearly completed; the 150
newly hired employees plus 57 others who are
transferring from nearby locations almost totals the 210
workers necessary to open the store.
“We’ve hired people from the surrounding
area,” Joven said. “We’ve hired people from New Berlin,
Muskego, Mukwonago, Milwaukee - all over.”
Recruiters are preparing to place another
informational booth at the upcoming Muskego Community
Festival (running Thursday through Sunday), a community
integration move that echoes its up-close-and-personal
tent signup efforts.
Because patrons shopping at Costco must
be members, it is imperative to recruiters that the
store have customers when it opens.
“We want to be a part of community
events, and hopefully in turn we get the memberships,”
Joven said. “We want to get our name out there.”
Joven indicated that the warehouse club
will continue to have a strong presence in New Berlin,
from involvement in more community events to hiring
“It is really great to provide jobs to
the surrounding areas that we are in. The employees we
have hired locally are aware of the surrounding areas,”
Costco offers two kinds of memberships:
the executive membership, which costs $110 and gives
customers 2 percent back on all purchases; and the gold
star/business membership, which costs $55.
Those signing up now can use their
memberships at any area Costco in the three months
before the New Berlin store opens, free of charge, in
addition to the year-long membership deal.
To sign up for a membership, please go to
one of the tents located around New Berlin or visit the
temporary office at 15435 W. National Avenue.