Wendland to speak at QS/1 Customer Conference

Freeman Staff

May 11, 2015

WAUKESHA - Dave Wendland, vice president and member of the owners group at Hamacher Resource Group, Inc., will present, “Understanding Independent Pharmacy Shoppers,” at the QS/1 Customer Conference on Friday.

The presentation is part of the Retail track at the conference, and will touch on changes affecting consumer health care at retail and pharmacist and patient interactions. Wendland will also review the five segments of independent pharmacy shoppers, differences in their shopping habits and how to target them.

“Having both of these sets of data helps to paint a more complete picture of the shopping experience within independent pharmacies. With both the pharmacists’ and patients’ perspectives, and having examined interactions in the front-of-store and at the pharmacy counter, we can identify several best practices for success,” Wendland said.

Hamacher Resource Group is the leading partner in category management, business strategy and marketing services focused on consumer health care at retail.