Duluth Trading Company proposes store 
in Waukesha

By Chris Bucher - Freeman Staff

January 14, 2017


WAUKESHA - Duluth Trading Company has its sights set on Waukesha.

According to documents filed with the city, the store, which features men’s and women’s clothing, accessories and outdoor gear, has proposed a new location at 2320 W. Bluemound Road, on a parcel directly in front of The Home Depot store.

Duluth Trading Company is based out of Belleville and has 16 stores in nine states with plans to open more across the nation shortly.

Most recently, the company reported a net sales increase of 21.2 percent ($67 million) in its third fiscal quarter, which ended Oct. 30, 2016.

“Retail expansion is one of the key drivers of our growth strategy and (in 2016) we have successfully expanded our retail presence into large metro markets,” Duluth Trading Company CEO Stephanie Pugliese said in a statement accompanying the reported earnings. “We have a proven business model and a strong foundation for growth that makes us confident in delivering our long-term financial goals.”

The proposed 15,536square-foot store will go before the Plan Commission at its Feb. 8 meeting. The plan is seeking approval for its preliminary site plan and architecture.