Chambers Marketing Directing Ben Holt demonstrates a new
virtual reality element Thursday at the company’s Waukesha
- Virtual reality isn’t the future; it’s already here.
to statistics provided by KZero, $3.8 billion in revenue was
created by virtual reality products in 2016. That’s a huge
increase from the $2.3 billion in 2015 and the $90 million in
2014, when the technology started to emerge. This year, KZero
forecasts that the products will generate $4.6 billion in revenue
and then $5.2 billion in 2018.
the popularity and revenue continue to rise, various industries
are seeking ways to capitalize on the technology.
retail, companies such as Lowe’s are finding innovative ways to
use virtual reality. The home improvement company in 2015 launched
a “Holoroom” in 19 locations in the United States. The
“Holoroom” is a home improvement design and visualization tool
that allows customers to visualize the room of their dreams.
media, numerous outlets are
flocking to the technology. Last year, The Huffington Post
purchased and introduced “Ryot,” which gives users virtual
reality news videos about various news subjects.
those in the health care industry, the improvements in virtual
reality over the years have helped surgeons prep for certain
operations. A company known as Surgical Theater allows surgeons to
gain a larger grasp on a patient’s brain prior to neurosurgery,
giving them the ability to explore a 360-degree view of the brain
before the surgery to spot any critical issues.
are also slowly moving in on virtual reality as well, though
it’s not entirely sure which route companies will
its popularity and unique uses on the rise, it seemed like a great
idea for Escape Chambers, 2246 W. Bluemound Road, to add virtual
reality to its repertoire.
for the last two months of
its four-month existence in the city, Escape Chambers added a
virtual reality element, allowing customers to experience the
technology in a game-based scenario.
its main focus has been its team-building scenarios in which
participants have to find a way to solve a riddle-like scenario to
exit a room, adding virtual reality has gone a long way toward
attracting customers, Escape Chambers Director of Marketing Ben
people when they’re done (in an escape room), we show them we
have VR and they say, ’That’s cool, I’ve seen that,’”
Holt said. “I’m constantly surprised by how many people have
not been able to try it. And then the people who do it, they’re
shocked by how good the technology is.” The
virtual reality games and experiences at the location include
archery, scary situations, a roller coaster and a lot more. The
virtual reality at the facility runs on HTC Vive and requires a
high-quality computer and a large open space. To get the full
experience, users put on digital goggles, headphones and hold a
controller in each hand to utilize most games.