WEST BEND - Book World saw a
need for a book store in West Bend and has been pleased since
its recent opening.
The exterior of Book World on
Friday afternoon in West Bend. The business has been in the
new location on S. Main Street since Aug. 29. Book world is
family-owned chain that has close to 45 sites in the upper
by John Ehlke
The store, at 1602 S. Main St., opened Aug. 29 in the Paradise
“Everyone has been so excited we are here and that has just been
so exciting,” Manager Annie Oliver said. “I don’t feel you could
ask for a better community response. Everyone’s just been so
welcoming and wonderful and so happy to see us here.”
Mark Dupont, vice president of technology, marketing and sales,
said West Bend is Book World’s 45th store for the Appleton
company. It has stores in Michigan, Wisconsin, Minnesota,
Illinois and Iowa.
“There’s always new markets to expand to,” Dupont said. “We
thought West Bend was a great fit.”
Oliver said the store offers fiction, nonfiction, hardcover,
softcover, large print books and audio books.
The shelves lining the store include children's, teen, humor,
travel, games, sports, crafts, health, home, business, history
and inspirational books. Book World also sells calendars,
magazines and toys.
Oliver said even though there are several Book Worlds in the
upper Midwest, each is a little different and specific to that
Bookmarks on display near the
checkout at Book World on Friday afternoon in West Bend.
by John Ehlke
Avid reader Craig Farrell, West Bend Area Chamber of Commerce
executive director, is thrilled Book World opened. Farrell said
it’s nice to see Book World here and he will frequent the store
because he loves the feel of a good book as opposed to an
Oliver said West Bend has a need for a bookstore because it’s a
community with a lot of creative people and authors. Books
written by local authors will be sold at the store.
This includes children's books “Gold Stars and Daydreams” and
“Moonbeams and Mysteries” by Connie Falk of West Bend.
Oliver said the distance from Milwaukee and Fond du Lac is
another reason why a bookstore like Book World is needed in West
“It’s that distance from some of those larger cities where
having a local bookstore is convenient. It’s a good place to see
others and it’s a friendly atmosphere,” Oliver said.
Store manager Annie Oliver,
right, speaks with book seller, Lisa Schroeder about the
upcoming schedule at Book World on Friday afternoon in West
by John Ehlke
The store will have six
employees and Oliver said three of those are employees from the
former Fireside Books and Gifts which closed earlier this year.
“There’s such a strong passion from the people that work in
bookstores,” Oliver said. “They love books. They love sharing
them with others.”
Oliver said she hopes Book World will be in West Bend for a long
time and will become apart of the community.
“It’s always a great moment when you have children walk into the
bookstore for the first time and even adults and having their
face light up with that sight of the books and smell of the new
books,” she said. “Knowing it will be a good place with friendly
customers. Friendly staff that is willing to help you find that
Book World is open from 9 a.m.-8 p.m. Monday through Friday, 10
a.m.-6 p.m. Saturday and 11 a.m.-5 p.m. Sunday. For more
information about Book World, visit
www.bookworldstores.com or call the store at