A new chapter for Book World
Appleton-based company opens West Bend store

By AMANDA VOSS - Daily News

July 16, 2014

The exterior of Book World on Friday afternoon in West Bend. The business has been in the new location on S. Main Street since Aug. 29. Book world is family-owned chain that has close to 45 sites in the upper midwest.
Photo by John Ehlke

WEST BEND - Book World saw a need for a book store in West Bend and has been pleased since its recent opening.

The store, at 1602 S. Main St., opened Aug. 29 in the Paradise Pavilion.

“Everyone has been so excited we are here and that has just been so exciting,” Manager Annie Oliver said. “I don’t feel you could ask for a better community response. Everyone’s just been so welcoming and wonderful and so happy to see us here.”

Mark Dupont, vice president of technology, marketing and sales, said West Bend is Book World’s 45th store for the Appleton company. It has stores in Michigan, Wisconsin, Minnesota, Illinois and Iowa.

“There’s always new markets to expand to,” Dupont said. “We thought West Bend was a great fit.”

Oliver said the store offers fiction, nonfiction, hardcover, softcover, large print books and audio books.

The shelves lining the store include children's, teen, humor, travel, games, sports, crafts, health, home, business, history and inspirational books. Book World also sells calendars, magazines and toys.

Oliver said even though there are several Book Worlds in the upper Midwest, each is a little different and specific to that community.

Bookmarks on display near the checkout at Book World on Friday afternoon in West Bend.    
Photo by John Ehlke

Avid reader Craig Farrell, West Bend Area Chamber of Commerce executive director, is thrilled Book World opened. Farrell said it’s nice to see Book World here and he will frequent the store because he loves the feel of a good book as opposed to an e-reader.

Oliver said West Bend has a need for a bookstore because it’s a community with a lot of creative people and authors. Books written by local authors will be sold at the store.

This includes children's books “Gold Stars and Daydreams” and “Moonbeams and Mysteries” by Connie Falk of West Bend.

Oliver said the distance from Milwaukee and Fond du Lac is another reason why a bookstore like Book World is needed in West Bend.

“It’s that distance from some of those larger cities where having a local bookstore is convenient. It’s a good place to see others and it’s a friendly atmosphere,” Oliver said.

Store manager Annie Oliver, right, speaks with book seller, Lisa Schroeder about the upcoming schedule at Book World on Friday afternoon in West Bend.
Photo by John Ehlke

The store will have six employees and Oliver said three of those are employees from the former Fireside Books and Gifts which closed earlier this year.

“There’s such a strong passion from the people that work in bookstores,” Oliver said. “They love books. They love sharing them with others.”

Oliver said she hopes Book World will be in West Bend for a long time and will become apart of the community.

“It’s always a great moment when you have children walk into the bookstore for the first time and even adults and having their face light up with that sight of the books and smell of the new books,” she said. “Knowing it will be a good place with friendly customers. Friendly staff that is willing to help you find that perfect adventure.”

Book World is open from 9 a.m.-8 p.m. Monday through Friday, 10 a.m.-6 p.m. Saturday and 11 a.m.-5 p.m. Sunday. For more information about Book World, visit www.bookworldstores.com or call the store at 262-429-1199.