Kareem Abdul-Jabbar, Otto Autopilot and Robert Hays fly
over Wisconsin’s winter landscape in a TV ad promoting
tourism in the state. The commercial begins airing Saturday.
It’s been a fun ride while it lasted for the former cast of
“Airplane!” and the Wisconsin residents who got to see the ads
they shot promoting tourism in the state. The final installation
in a series of three seasonal TV ads from Wisconsin Department
of Tourism premieres Saturday.
The commercials featured “Airplane!” stars Kareem Abdul-Jabbar,
Robert Hays and their inflatable co-star Otto Autopilot. The TV
ad starting rotation Saturday highlights Wisconsin’s scenic
beauty and winter outdoor activities with aerial footage,
according to an announcement.
“This winter TV spot completes a series of ads that combined
gorgeous, aerial footage in three different seasons with our
brand of fun,” said Wisconsin Tourism Secretary Stephanie Klett
in a statement. “We are so fortunate to have such a great team
of people behind these ads, which have generated a phenomenal
amount of national exposure for tourism in Wisconsin.”
The summer, fall and winter TV spots reunited Abdul-Jabbar and
Hays with the “Airplane!” writers and directors David and Jerry
Zucker and Jim Abrahams, all Wisconsin natives.
The winter spot will run in Milwaukee, Chicago and the Twin
Cities through Feb. 8, and in Chicago movie cinemas through Feb.