Mequon’s Sydney b. Corp. announces expansion

News Graphic Staff

Dec. 16, 2014

MEQUON — Sydney b. Corp. is excited to announce expansion plans for a new dance store and kids’ clothing line.

Starting in January 2015, demolition and remodeling will commence to accommodate the new dance store and the new Sydney b. clothing line with an expected opening of March 1, 2015. Sydney b. Dance will be located next to Sydney b., A Children’s Boutique and Sydney b. Toys for a combined 7,000 square feet of space, increasing their footprint from the current 4,500 square feet, a news release said.

“We’re excited to offer Mequon and North Shore dancers, gymnasts and cheer teams the largest selection of dance apparel and accessories in the Midwest,” said Anna Zuckerman, clothing designer and owner. “We’ve selected our brands based on research we gleaned from local dance and gymnast instructors.

“Our store will also offer dance shoes including pointe with personalized fittings from our ballet pointe fitting specialist via appointment,” she added “We understand no two feet are alike and dance shoes vary based on arch, toe length and strength. We can also order custom pointe shoes.”

Zuckerman also has been busy designing a new line of kids and teens clothing and accessories under the brand name, Sydney b. Designed in Wisconsin and made in the United States, it includes dresses, skirts, tops, leggings and accessories.

“The Sydney b. line is awash with color and textures with a hint of bling which you might expect from a jewelry designer,” she said. “Color makes kids happy. I want our line to bring smiles to kids’ faces so they’ll feel good about themselves and what they’re wearing. Designed for the most discriminating taste, it’s also affordable.”

Sydney b, a Children’s Boutique and Sydney b. Toys offer clothing, accessories, toys and family games for infants, kids and teens. Their selection of dresses for infants, tweens and teens are perfect for any occasion including special events such as first communions, confirmations, graduations, homecoming and prom, the news release said.

Their professional staff can assist you with that perfect gift for your special daughter, son, grandchild or friend, the release added.

The store is located at 1350 W Mequon Road. They’re open seven days a week, 9:30 a.m. to 7 p.m., Monday through Friday; 9:30 a.m. to 6 p.m., Saturday; and 10 a.m. to 4 p.m., Sundays. Their phone number is 240-9970.