Name change for ProHealth Care Medical Associates

Freeman Staff

Aug. 22, 2015

WAUKESHA - ProHealth Care has announced it is changing the name and signage of its 14 clinic locations to all be ProHealth Medical Group.

“After conducting research with ProHealth patients and other individuals in our communities, we found that some of the names we have been using make little sense to people,” said Marketing Director Susen Rasmussen. “Pro-Health Care Medical Associates, a name that resulted from a 2008 merger, was one of those names. We learned that consumers did not feel the name described a group of physicians and other caregivers.”

She said the new name, ProHealth Medical Group, was selected because it’s shorter, simpler and “aligns with current naming conventions among health care systems.”

New signs will be erected at 14 clinics in 11 communities during the next few weeks. The first to undergo the change was the clinic in Pewaukee.