Developer Mark Irgens intends to buy the former Ruby
Farm site on Calhoun Road near Interstate 94 in
Brookfield and build retail and office buildings. He
would like to incorporate the original farm
buildings seen here.
Michalets/Special to The Freeman
BROOKFIELD – The
former Ruby Farm site along Calhoun Road will likely
be redeveloped as office and retail buildings in the
next couple of years, but developer Mark Irgens
would like to incorporate the farm house and other
buildings into the design.
Irgens, CEO/president and manager of Irgens in
Milwaukee, said he has a contract to purchase the
land and hopes to complete the sale by the end of
the year. Development of the approximate 66 acres
along Calhoun and Bluemound roads likely won’t
happen until about mid-2014, he said.
A land planner, real estate brokers and Brookfield
city staff are being consulted to determine what is
the best plan for the site, Irgens said. The initial
idea is to construct retail-orientated buildings on
the front third of the property along Bluemound
Road. The portion along the Interstate 94 on the
Calhoun side would be used for corporate land uses.
Irgens said the property hasn’t been actively
available until recently when the bank that owns the
property sent out requests for proposals. Irgens’
bid was successful. The portion along Calhoun Road
was once Ruby Farm and the section along Bluemound
Road was the former WTMJ tower site, Irgens said.
The ability to develop one of the last large pieces
of property in Brookfield is an opportunity, Irgens
said. He also liked that it is centrally located in
Waukesha County, “which is a great place to be.”
“We hope to start having discussions with the city
once we have done some of the initial planning,” he