MENOMONEE FALLS - Kohl’s Corp. on Wednesday announced that Michelle Gass has been hired to fill the newly created position of chief customer officer, according to a company statement.

Gass will begin June 17 and report to Kohl’s chairman, president and CEO Kevin Mansell. Gass will be responsible for overseeing marketing efforts, the company’s high growth e-commerce business on its website and the customer’s total experience.

“I am extremely pleased Michelle is joining the Kohl’s leadership team,” Mansell said. “She comes to us with a track record of success and the experience, skills and imagination to lead and accelerate Kohl’s omnichannel efforts, as well as develop new strategies to move our consumer engagement in new directions. I fully expect this to be the start of an exciting journey to drive new growth for the company across all of our business areas.”

Prior to joining Kohl’s, Gass spent more than 16 years with Starbucks Corp. in a variety of senior leadership roles including global strategy, marketing and category management.

“I am thrilled to be joining the team at Kohl’s at this pivotal time in the retail industry,” Gass said. “How people shop and consume media is going through a change unlike anytime before. I am delighted to help shape how Kohl’s will evolve as its already strong brand to be even more compelling to today’s customers.”