Brightway Insurance expands into Wisconsin, opens in Menomonee Falls

Freeman Staff

May 11, 2019

MENOMONEE FALLS — Brightway, The Carmichael Agency, offering insurance for homes, vehicles and more, will open Monday.

“I’m thrilled to be the first to bring the Brightway brand to Wisconsin,” said Brightway Agency owner Dan Carmichael. “As a Brightway agency, we’re able to offer expert counsel and more choice in insurance brands than you’ll find anywhere else.”

Born and raised in Wisconsin, Carmichael comes to Brightway with more than 20 years’ sales experience and four years’ experience as a business owner. He earned a Bachelor of Science in urban forestry and a Bachelor of Science in park management from University of Wisconsin-Stevens Point.

He is married to Jamie Carmichael and has three children. Carmichael is a member of the Rotary Club of Richfield and involved in youth hockey and youth lacrosse. For leisure, Carmichael loves fishing, hunting, camping, hiking and generally anything outdoors.

“We’re ecstatic to partner with Dan Carmichael to introduce the Brightway brand to Wisconsin. With his agency opening, we are now in 21 states,” said Brightway President Talman Howard. “We have hundreds of insurance professionals standing behind Dan to deliver a world-class customer experience and to help him grow his business as quickly as possible.”

Brightway, The Carmichael Agency is at N96W18743 County Line Road, Suite C in Menomonee Falls (at the intersection of County Line Road and Maple Road).

Brightway Insurance is a national property/casualty insurance distribution company with more than $584 million in annualized written premium, making it one of the largest personal lines agencies in the U.S.