customer walks to their car outside the Piggly Wiggly on
Wednesday afternoon in Richfield.
John Ehlke/Daily News
Richfield’s Piggly Wiggly will
undergo big changes before the year’s end.
Fox. Bros. President Pat Fox said the grocery store, which the
company opened in October 2011, will have an additional 6,000 square
feet of space to the existing 33,000 square feet.
“Virtually every department will be expanded,” Fox said. “We did
market research. We’re doing very well there, but it showed we could
do more to meet the community’s needs.”
The news is part of a series of recent announcements from Fox Bros.
In August, it announced Fox Bros. would open a store in Hartford in
the former location of Rueben’s County Market. It was also recently
announced Fox Bros. would move its Saukville Piggly Wiggly store to
the Pick n’ Save building in the same city. That means a financial
investment in the community.
“We didn’t feel good about the economy four years ago. It got a
little better about two years ago and now it’s going well around
here,” Fox said. “We wouldn’t be investing this kind of money if we
hadn’t done our homework to show it will be a wise move.”
Fox said besides the new space, the Richfield store will be
renovated and redecorated.
“There will be adjusting and moving of departments, but it will mean
we can better serve our customers and introduce some additional
product lines,” Fox said.
The company hopes to begin construction as soon as possible. “We
want to start work and have it enclosed before the snow flies, but
that could be pretty optimistic,” Fox said. “We had hoped to move on
this project a little earlier, but when the projects came about in
Hartford and Saukville it caused us to delay the Richfield project a
bit until we got those projects underway.”
The Richfield project needs approval from officials, but Village
Administrator Jim Healy doesn’t believe that will be difficult.
They have to get final approval from the Architectural Design
Committee and the Plan Commission, Healy said. “They want the
addition to match materials used in construction of the original
building. Some materials are prohibited by the village now.”
Healy said the plans could alter the store’s delivery area and a
parking lot entrance.
“Anytime we’ve had a question, they’ve provided us with what we
needed very quickly,” Healy said.
The Hartford store will be Fox Bros.’ seventh Piggly Wiggly. They
own and operate stores in Hartland, Oconomowoc, Slinger, Hubertus,
Jackson and Saukville.
story: ‘The Pig’ coming to Hartford