Richfield Piggly Wiggly to see major expansion

By JOE VANDELAARSCHOT - Daily News

Sept. 18, 2014

 A customer walks to their car outside the Piggly Wiggly on Wednesday afternoon in Richfield.
John Ehlke/Daily News

RICHFIELD - Richfield’s Piggly Wiggly will undergo big changes before the year’s end.

Fox. Bros. President Pat Fox said the grocery store, which the company opened in October 2011, will have an additional 6,000 square feet of space to the existing 33,000 square feet.

“Virtually every department will be expanded,” Fox said. “We did market research. We’re doing very well there, but it showed we could do more to meet the community’s needs.”

The news is part of a series of recent announcements from Fox Bros.

In August, it announced Fox Bros. would open a store in Hartford in the former location of Rueben’s County Market. It was also recently announced Fox Bros. would move its Saukville Piggly Wiggly store to the Pick n’ Save building in the same city. That means a financial investment in the community.

“We didn’t feel good about the economy four years ago. It got a little better about two years ago and now it’s going well around here,” Fox said. “We wouldn’t be investing this kind of money if we hadn’t done our homework to show it will be a wise move.”

Fox said besides the new space, the Richfield store will be renovated and redecorated.

“There will be adjusting and moving of departments, but it will mean we can better serve our customers and introduce some additional product lines,” Fox said.

The company hopes to begin construction as soon as possible. “We want to start work and have it enclosed before the snow flies, but that could be pretty optimistic,” Fox said. “We had hoped to move on this project a little earlier, but when the projects came about in Hartford and Saukville it caused us to delay the Richfield project a bit until we got those projects underway.”

The Richfield project needs approval from officials, but Village Administrator Jim Healy doesn’t believe that will be difficult.

They have to get final approval from the Architectural Design Committee and the Plan Commission, Healy said. “They want the addition to match materials used in construction of the original building. Some materials are prohibited by the village now.”

Healy said the plans could alter the store’s delivery area and a parking lot entrance.

“Anytime we’ve had a question, they’ve provided us with what we needed very quickly,” Healy said.

The Hartford store will be Fox Bros.’ seventh Piggly Wiggly. They own and operate stores in Hartland, Oconomowoc, Slinger, Hubertus, Jackson and Saukville.

>>Related story: ‘The Pig’ coming to Hartford