Committed to custom
BG Decal and Apparel makes N. Main its home

By AMANDA VOSS - Daily News

June 4, 2014

 Gena Biertzer presses an order of coasters at BG Decal and Apparel on May 28 in West Bend. The business moved to its new location in April after being in her and her husband Bruce’s basement.
John Ehlke/Daily News

WEST BEND - Gena and Bruce Biertzer were interested in starting a custom apparel business and started taking their customizable cart and heat press to basketball games to make tournament T-shirts for students last year.

That developed into a full-fledged business called BG Decal and Apparel, which the couple ran out of their basement until April when they moved their business to 1803 N. Main St. in West Bend.

“All (our) kids are in sports and just watching all the people put the shirts together at all the different events we’ve been to,” Gena Biertzer said. “We keep saying we should do that.

“We got a heat press, a vinyl cutter and started doing it out of our basement,” she said. About a year ago in September people started making requests.

Bruce Biertzer said they were working out of a 12-by-20-foot area and knew they needed a bigger space. They found an empty building in West Bend. Because they’re both from from West Bend they wanted to open their store here, Bruce Biertzer said.

 An assortment of T-shirt designs are on display at BG Decal and Apparel.
John Ehlke/Daily News

Anything that can be customizable can be customized at BG Decal and Apparel.

“Our slogan is ‘where the possibilities are endless’ because they really are,” Gena Biertzer said.

BG Decal and Apparel customizes yard signs, work wear, gifts, decals, T-shirts, mugs, picture frames, real estate signs, granite rocks and blankets.

Gena Biertzer said during the winter they went to basketball tournaments at St. Mary’s Parish School and St. Kilian School in Hartford and created T-shirts for the tournaments.

“We would take our customized apparel cart and heat press and we would stay at the school and press all the shirts for the teams and then we would give 10 percent back to the school,” Gena Biertzer said.

Bobby Jo Zuern, the physical education teacher at St. Kilian School, said she ran into the Biertzers at a basketball game at St. Mary’s Parish School in West Bend and asked them to come to the tournament at St. Kilian School.

“I think students liked being able to get tournament shirts,” Zuern said adding students could get their name and number on the back of the shirts as well. Because the school got 10 percent back Zuern said they were able to use that money to help offset costs.

She said they received more than $100. “They were very easy to work with. Very good at communicating with you. It’s a win-win situation for them and us,” Zuern said.

Custom designs for coasters at BG Decal and Apparel on May 28 in West Bend. The business opened in April after being located in the basement of owners Bruce and Gena Biertzer.
John Ehlke/Daily News

Gena Biertzer agreed the program is good for everyone because she said the school isn’t left with a bunch of T-shirts and the students get to design them.

“We give it to them at an extremely good price. We don’t pre-make them. We make them there, so they don’t have to pay for anything,” Gena Biertzer said.

“It just supports the sports programs,” Bruce Biertzer added.

Gena Biertzer encouraged people to come to BG Decal and Apparel because not only do they offer personalized choices, but customers are given personalized attention.

Each customer sits down with Gena Biertzer and she works with the customer to come up with a design. As soon as the design is approved, it takes about two days for the customer to get the final product.

BG Decal and Apparel is open from 10 a.m.-6 p.m. Monday through Thursday, 10 a.m.-4 p.m. Fridays and 9 a.m.-noon Saturdays. For more information, call BG Decal and Apparel at 343-1213.