MENOMONEE FALLS Ė Kohlís Department Stores was
ranked as the 34th largest advertiser in the United
States with about $1.185 billion in spending in
2013, according to rankings from Advertising Age.
Kantar Media compiled the figures for Advertising
age, and included measured media, such as
traditional print and broadcast, along with
unmeasured media, including search marketing, online
video, social media, and promotion.
Menomonee Falls-based Kohlís was ranked 31st in
2012. Advertising Age said the retailer spent $346.6
million on measured media and an estimated $838.4
million on unmeasured media.
In addition, MillerCoors, which is based in Chicago
and has offices and a brewery in Milwaukee, was
ranked 45th at $893.9 million, compared with $896.6
million in 2012. MillerCoors was ranked 46th in