Kohlís listed as 34th largest advertiser

Special to The Freeman

July 7, 2014

MENOMONEE FALLS Ė Kohlís Department Stores was ranked as the 34th largest advertiser in the United States with about $1.185 billion in spending in 2013, according to rankings from Advertising Age.

Kantar Media compiled the figures for Advertising age, and included measured media, such as traditional print and broadcast, along with unmeasured media, including search marketing, online video, social media, and promotion.

Menomonee Falls-based Kohlís was ranked 31st in 2012. Advertising Age said the retailer spent $346.6 million on measured media and an estimated $838.4 million on unmeasured media.

In addition, MillerCoors, which is based in Chicago and has offices and a brewery in Milwaukee, was ranked 45th at $893.9 million, compared with $896.6 million in 2012. MillerCoors was ranked 46th in 2012.

www.adage.com