WEST BEND - The
$2.25 million sale of four radio stations in West
Bend and Racine to Magnum Communications Inc. will
be completed on Halloween.
In June it was announced that Magnum, headquartered
in Tomah, would purchase WBKV-AM and WBWI-FM in West
Bend and WRJN-AM and WEZY-FM in Racine from
Janesville-based Bliss Communications Inc.
The sale was pending Federal Communications
Commission approval. The FCC had 120 days to issue
that approval, which was done in August.
A spokesperson for the West Bend stations told the
Daily News on Thursday that the sale would be final
The West Bend stations have 16 employees, both full-
and part-timers, according to General Manager Ken
Scott. WBKV has a news-talk format while WBWI offers
Scott said he thought the West Bend stationsí
formats would remain unchanged through the ownership
Magnum Communicationsí owner Dave Magnum declined to
speculate on any changes to the West Bend stations.
With the addition of the stations in West Bend and
Racine, Magnum will operate 16 radio stations, one
Class A TV station and two LPTV stations, all in
Wisconsin. Magnum said his broadcasting company will
be programming radio signals from Milwaukee to La
Bliss has owned the West Bend stations since 1970.
With the sale, Bliss will own two radio stations in
Janesville and The Janesville Gazette newspaper.
WBKV-AM 1470 signed on in 1950. WBWI-FM 92.5 is one
of Wisconsinís heritage FM signals, according to a
statement released by Bliss.