Radio station sale final Oct. 31
No changes to programming expected

By DAVE RANK - Daily News

Oct. 24, 2014

WEST BEND - The $2.25 million sale of four radio stations in West Bend and Racine to Magnum Communications Inc. will be completed on Halloween.

In June it was announced that Magnum, headquartered in Tomah, would purchase WBKV-AM and WBWI-FM in West Bend and WRJN-AM and WEZY-FM in Racine from Janesville-based Bliss Communications Inc.

The sale was pending Federal Communications Commission approval. The FCC had 120 days to issue that approval, which was done in August.

A spokesperson for the West Bend stations told the Daily News on Thursday that the sale would be final Oct. 31.

The West Bend stations have 16 employees, both full- and part-timers, according to General Manager Ken Scott. WBKV has a news-talk format while WBWI offers country music.

Scott said he thought the West Bend stationsí formats would remain unchanged through the ownership transition.

Magnum Communicationsí owner Dave Magnum declined to speculate on any changes to the West Bend stations.

With the addition of the stations in West Bend and Racine, Magnum will operate 16 radio stations, one Class A TV station and two LPTV stations, all in Wisconsin. Magnum said his broadcasting company will be programming radio signals from Milwaukee to La Crosse.

Bliss has owned the West Bend stations since 1970. With the sale, Bliss will own two radio stations in Janesville and The Janesville Gazette newspaper.

WBKV-AM 1470 signed on in 1950. WBWI-FM 92.5 is one of Wisconsinís heritage FM signals, according to a statement released by Bliss.