American Girl opens boutiques in Mexico

Freeman Staff

July 2, 2015

MIDDLETON - American Girl will have a grand opening for its first shop-in-shop boutique in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer, on Saturday.

A subsidiary of Mattel, Inc., American Girl will have boutiques in El Palacio de Hierro Interlomas and Perisur locations, which range in size from 1,500 to 2,000 square feet.

“We’re delighted to partner with El Palacio de Hierro to bring the American Girl experience to girls and their families in Mexico for the first time,” said Jean McKenzie, president of American Girl, in a statement. “Our locations at El Palacio de Hierro beautifully showcase our brand and are sure to become popular family destinations. We look forward to a new audience of fans joining our celebration of girls and all that they can be.”

The American Girl boutiques will feature a curated assortment of dolls from the company’s Girl of the Year and Truly Me collections, as well as an occasional spotlight character from the historical BeForever line.