Foodie destination Vom Fass opens in Mayfair

Freeman Staff

Dec. 2, 2015

WAUWATOSA —Vom Fass is the type of store where you can try before you buy. Recently opened in Mayfair Mall, Vom Fass sells gourmet foods and beverages, such as olive oil, pasta, cognac and wine.

Franchise owner Ray Riordan said he learned about the store concept while studying for his Master of Business Administration and he felt the German store’s model would work well in Wisconsin.

“We are a foodie destination whether people realize it or not,” Riordan said of Wisconsin.

Since high school, Riordan said he had a desire to own a business, but wanted to find a concept where he would feel passionate about the products. With Vom Fass, he said he can enjoy the work every day.

The Vom Fass opened in Mayfair on Oct. 23, the same day as Nordstrom.

“Everything we have is a premium product,” Riordan said. Visitors are able to taste everything and learn about the products, as well as get cooking directions.

Vom Fass operates the same hours at Mayfair Mall, 2500 N. Mayfair Road, which general is 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.