Despite the investors on ABC’s hit show “Shark Tank” saying how
much they liked The Oilerie owner Curt Campbell, no one wanted
to help him with his olive oil company.
During the show
which aired Friday night, Campbell said he was looking for a
$500,000 investment from the “shark” investors in exchange for a
35 percent share of the Door County-based business. In 2013,
Campbell said he had $3.1 million in sales for the whole
franchise system, which includes seven locations, including a
store in Brookfield. Campbell said he sought the funds to grow
the business with more franchise locations throughout the United
“This is the
next Starbucks,” Campbell said.
samples to the investors, including Kevin O’Leary who considers
himself an olive oil collector. O’Leary said he has other
options to buy high quality olive oil in places like New York
City and he felt like The Oilerie would not work there. He said
he wouldn’t do a deal with Campbell because he did not believe
The Oilerie was investable or ready to go big with franchise
Corcoran, another investor, said she felt Campbell is a “lovely,
patient, hard-working gentleman,” but that she wasn’t sure he
had the requirements for being a businessman.
on the show, Campbell said Mark Cuban was one of his favorite
sharks. During the show, Cuban said he was happy that Campbell
got the exposure from being on “Shark Tank,” but he didn’t see
himself as the right partner.
getting a deal, Campbell was anticipating The Oilerie’s sales to
increase after being on “Shark Tank.” He said about 8 million
people watch “Shark Tank” weekly, so if only 5 percent go to the
company’s website and 1 percent of them make a purchase, that
would still be 4,000 orders.