MIDDLETON - American Girl will have a grand
opening for its first shop-in-shop boutique in Mexico with El
Palacio de Hierro, the country’s largest and best-established
high-end retailer, on Saturday.
A subsidiary of Mattel, Inc., American Girl will
have boutiques in El Palacio de Hierro Interlomas and Perisur
locations, which range in size from 1,500 to 2,000 square feet.
“We’re delighted to partner with El Palacio de
Hierro to bring the American Girl experience to girls and their
families in Mexico for the first time,” said Jean McKenzie,
president of American Girl, in a statement. “Our locations at El
Palacio de Hierro beautifully showcase our brand and are sure to
become popular family destinations. We look forward to a new
audience of fans joining our celebration of girls and all that
they can be.”
The American Girl boutiques will feature a
curated assortment of dolls from the company’s Girl of the Year
and Truly Me collections, as well as an occasional spotlight
character from the historical BeForever line.