WAUWATOSA —Vom Fass is
the type of store where you can try before you buy.
Recently opened in Mayfair Mall, Vom Fass sells gourmet
foods and beverages, such as olive oil, pasta, cognac
Franchise owner Ray
Riordan said he learned about the store concept while
studying for his Master of Business Administration and
he felt the German store’s model would work well in
“We are a foodie
destination whether people realize it or not,” Riordan
said of Wisconsin.
Since high school,
Riordan said he had a desire to own a business, but
wanted to find a concept where he would feel passionate
about the products. With Vom Fass, he said he can enjoy
the work every day.
The Vom Fass opened
in Mayfair on Oct. 23, the same day as Nordstrom.
“Everything we have
is a premium product,” Riordan said. Visitors are able
to taste everything and learn about the products, as
well as get cooking directions.
Vom Fass operates
the same hours at Mayfair Mall, 2500 N. Mayfair Road,
which general is 10 a.m. to 9 p.m. Monday through
Saturday and 11 a.m. to 6 p.m. Sunday.