New address, new mission for Kelley’s
Downtown Cedarburg store now to offer only locally grown and produced foods

By Denise Seyfer - News Graphic Staff

June 2, 2015

 Kelley’s co-owners Tim and Jen Kelley, center and right, and Store Manager Michael Moralez are pictured in their new, colorful storefront on Turner Street in Cedarburg.  
Photo by Denise Seyfer

CEDARBURG — Kelley’s Market may now beckon more shoppers to purchase locally grown and produced goods using their new farm-to-table business concept.

The store will hold its official grand re-opening on June 13 at N61 W6321 Turner St., in the former Pigments studio in downtown Cedarburg. It is already open with limited goods.

Owners Tim and Jen Kelley moved to the new space after the owner of their former storefront on Washington Avenue just north of Western Road said he had other plans for the space, Tim Kelley said in early March. The transition also allowed for a shift in the focus of their products.

“We have changed our business concept due to customers’ requests and suggestions,” Tim Kelley said, adding that he could not dream up a more perfect design and location.

The store will now feature specialty foods, including an increased variety of Wisconsin-made cheeses. The craft beer selection will also expand to nearly 100 different brews, Kelley said.

New vendors were solicited to add to the store’s offerings. Kelley’s will now sell locally made honeys, salsas, jellies, sauces, salad dressings, snacks and more.

The market will also house a deli with limited indoor and outdoor seating, Kelley said. Deli orders will be made ready-to-serve or will be premade, according to the owners.

The Kelleys said they are excited about their new outdoor space, which will be designed for comfortable family-friendly dining and relaxation. They plan to host a lunchtime barbecue on Saturdays and Wednesdays from 11 a.m. to 2 p.m., encouraging passers-by to join in on the fun.

All food is prepared using spices and ingredients sold in the store, Jen Kelley said.

Similar to the old store, the owners will offer approximately five regular sandwiches on the daily menu, which will be served up on locally sold breads. The market chef will make one specialty sandwich each day.

For shoppers interested in a homemade gift for family or friends, Kelley’s Market will offer patrons a new made-to-order gift basket service and a build-your-own gift basket station inside the store.

A limited amount of in-season fruits and vegetables will grace the baskets and shelves throughout the year, according to the owners. Fresh and naturally produced eggs and bottled milk will also be sold.

Take-n-bake meals, a popular service from the past location, will still be available for purchase with a menu that changes weekly, the Kelleys said.

The hours of operation will be 9 a.m. to 9 p.m., Monday through Friday. Saturday hours will be from 10 a.m. to 9 p.m. and Sunday, 10 a.m. to 4 p.m.

For more information on the reopening festivities at Kelley’s Market, visit their website,

Denise Seyfer can be reached at .