Spectrum Brands Holdings completes purchase of Iams and Eukanuba brands

Special to The Freeman

Jan 2, 2015

MIDDLETON — This week Spectrum Brands Holdings, Inc. completed its acquisition of Procter & Gamble’s European pet food business, consisting of the IAMS and Eukanuba premium brands for dogs and cats.

The Middleton-based global and diversified consumer products company, first announced the agreement Sept. 23. Financial terms of the transaction were not disclosed.

“The addition of these leading brands in an adjacent category better balances the product portfolio of our global pet business while significantly expanding its product offerings and geographic footprint,” said Dave Lumley, chief executive officer of Spectrum Brands Holdings, in a statement. “We see major cross-selling opportunities given the strength of our existing aquatics and companion animal supplies business in Continental Europe and the particularly strong position of these dry pet food brands in the U.K.”

The IAMS and Eukanuba European pet food business has annual sales of approximately $200 million, according to the announcement.

Spectrum Brands Holdings includes brands such as Rayovac, Pfister, Remington, George Foreman, Black + Decker, Farberware, Littermaid and Liquid Fence. Spectrum Brands Holdings generated net sales of approximately $4.43 billion in fiscal 2014.

For more information, visit www.spectrumbrands.com.