Doctor, patients break out the moves for parody


Nov. 2, 2015

Dr. Josh Barta, shown Friday at his West Bend office, along with staff and patients, made a parody video featuring Bruno Mars' song "Uptown Funk" to promote his orthodontic practice. The video is titled "Ortho Funk." 
John Ehlke/Daily News

An area orthodontics clinic has brought oodles of smiles to patients — but not in the traditional sense. Dr. Joshua Barta of Holzhauer, Hewett & Barta created a procedure that thousands have followed. It’s called “Ortho Funk.”


“I love to dance,” he said. “I love getting patients involved.”

“Ortho Funk” features office doctors, staff, patients and friends of the business in a four-plus minute YouTube video about healthy smiles. It’s gotten about 16,000 hits — with 232 likes and 11 dislikes.

“It was just supposed to be a local thing,” Barta laughed. “I wasn’t trying to be a rockstar.”

Barta, along with a crew of about 50, filmed the song-and-dance number at the clinics’ three offices, including West Bend. They have since added a fourth clinic.

“It’s been awesome, people have been telling their friends, sharing the video,” he said. “It’s a good way to get our name out there.”

Though Barta wrote and choreographed the production, his wife Maggie gets credit for the main line that will get stuck in listeners’ heads — “Don’t forget to Brush.”

Barta had been thinking about making the video for a few years.

“I just needed the right song,” he said. He saw Bruno Mars perform “Uptown Funk” on “Saturday Night Live” and just knew it was the one.

Sisters Ali, 9, and Mali Moore, 12, were in Dr. Josh Barta's parody video featuring Bruno Mars' song "Uptown Funk" to promote his orthodontic practice.
John Ehlke/Daily News

There were no try-outs and patients and staff readily volunteered. They spent about a month filming in March. They filmed about 10 minutes each time and used the karaoke version of the song for instrumentals.

West Bend sisters Ali Moore, 9, and Mali Moore, 12, had quite a part in the production.

He was taping the video when the girls were patients.

“That was really them getting their braces on,” said Elizabeth Moore, their mother. “Dr. Josh, he’s really fun, he’s not a typical orthodontist.”

Mali is in the video pointing at her mouth.

“I loved it because I was in it and it was really funny, too,” Mali said.

“I showed family and friends and they thought it was awesome.”

Ali was reclined in a dental chair with her mouth wide open in the video.

“It didn’t really hurt. Music way playing,” she said. “I thought it was a cool video because there were a lot of people in it and lots of braces.”

Clinical coordinator Rachel Estergard of West Bend was also in it, along with her son Logan, a West Bend East High School student. He was one of the main dancers.

“We did a couple of takes. Dr. Barta did all the work and all the choreographing on it. I think it came out amazing,” Rachel said. “We had such a stupendous response from our patients and community.”

Barta said participants had fun “being able to come in every day and not knowing what to expect — come into something silly. I think everybody enjoyed it.

As he plans his next production, Barta hopes the Moore girls will be in another video in a few years when the braces come off.

“I’m looking for next thing we can do like that so we can have another fun month,” Barta said. “I will have no trouble recruiting next time — people want to be part of it.”

When he hears the right song, the fun will begin again. “I think it has to be like how this one kind of struck me, whether it’s next week, next summer, whenever that song comes out.”

Another endeavor in 2013 did not get the same response. The team’s 30-second YouTube video “Harlem Shake” got a mere 3,000some views.

So what’s next for the dancing orthodontics team?

View the video at https://www.youtube.com/watch?v=5NhpJUq89gw.

Oh and, “Don’t forget to brush.”

Reach Editor JenniferMcBride at jmcbride @conleynet.com