Dr. Josh Barta,
shown Friday at his West Bend office, along with staff and
patients, made a parody video featuring Bruno Mars' song
"Uptown Funk" to promote his orthodontic practice. The video
is titled "Ortho Funk." John
area orthodontics clinic has brought oodles of smiles to
patients — but not in the traditional sense. Dr. Joshua
Barta of Holzhauer, Hewett & Barta created a procedure
that thousands have followed. It’s called “Ortho Funk.”
love to dance,” he said. “I love getting patients
“Ortho Funk” features office doctors, staff, patients
and friends of the business in a four-plus minute
YouTube video about healthy smiles. It’s gotten about
16,000 hits — with 232 likes and 11 dislikes.
was just supposed to be a local thing,” Barta laughed.
“I wasn’t trying to be a rockstar.”
Barta, along with a crew of about 50, filmed the
song-and-dance number at the clinics’ three offices,
including West Bend. They have since added a fourth
“It’s been awesome, people have been telling their
friends, sharing the video,” he said. “It’s a good way
to get our name out there.”
Though Barta wrote and choreographed the production, his
wife Maggie gets credit for the main line that will get
stuck in listeners’ heads — “Don’t forget to Brush.”
Barta had been thinking about making the video for a few
just needed the right song,” he said. He saw Bruno Mars
perform “Uptown Funk” on “Saturday Night Live” and just
knew it was the one.
Sisters Ali, 9,
and Mali Moore, 12, were in Dr. Josh Barta's parody video
featuring Bruno Mars' song "Uptown Funk" to promote his
There were no try-outs and patients and staff readily
volunteered. They spent about a month filming in March.
They filmed about 10 minutes each time and used the
karaoke version of the song for instrumentals.
West Bend sisters Ali Moore, 9, and Mali Moore, 12, had
quite a part in the production.
was taping the video when the girls were patients.
“That was really them getting their braces on,” said
Elizabeth Moore, their mother. “Dr. Josh, he’s really
fun, he’s not a typical orthodontist.”
Mali is in the video pointing at her mouth.
loved it because I was in it and it was really funny,
too,” Mali said.
showed family and friends and they thought it was
was reclined in a dental chair with her mouth wide open
in the video.
didn’t really hurt. Music way playing,” she said. “I
thought it was a cool video because there were a lot of
people in it and lots of braces.”
Clinical coordinator Rachel Estergard of West Bend was
also in it, along with her son Logan, a West Bend East
High School student. He was one of the main dancers.
did a couple of takes. Dr. Barta did all the work and
all the choreographing on it. I think it came out
amazing,” Rachel said. “We had such a stupendous
response from our patients and community.”
Barta said participants had fun “being able to come in
every day and not knowing what to expect — come into
something silly. I think everybody enjoyed it.
he plans his next production, Barta hopes the Moore
girls will be in another video in a few years when the
braces come off.
“I’m looking for next thing we can do like that so we
can have another fun month,” Barta said. “I will have no
trouble recruiting next time — people want to be part of
When he hears the right song, the fun will begin again.
“I think it has to be like how this one kind of struck
me, whether it’s next week, next summer, whenever that
song comes out.”
Another endeavor in 2013 did not get the same response.
The team’s 30-second YouTube video “Harlem Shake” got a
mere 3,000some views.
what’s next for the dancing orthodontics team?
View the video at
and, “Don’t forget to brush.”
Reach Editor JenniferMcBride at jmcbride