Sweet re-lease
Sweet Perfections readying to move across town

By Sarah Pryor - Freeman Staff

July 29, 2014


Sweet Perfections Bake Shoppe will be moving into this space at 1501 Paramount Drive, Suite C, at the corner of Paramount Drive and Main Street.
Charles Auer/Freeman Staff

WAUKESHA - Get your donuts downtown while you can - the staff at Sweet Perfections Bake Shoppe is preparing to move across town to 1501 Paramount Drive, Suite C, by early August.

“We’re in the process of construction ... bringing in the bakery cases, painting and getting everything ready,” said Marketing Manager Jessica Hoover of the impending move, adding that the bakery will remain open at its Barstow Street location for as long as possible.

Sweet Perfections Owner Peggy Heil said the bakery outgrew its downtown Waukesha building and needed to expand. The spot on Paramount Drive will allow it to do just that - it’s three times larger than the current space.

Heil said her husband Ken will also get to realize his dream of offering customers somewhere to sit and drink coffee while they enjoy their baked goods, something the old spot couldn’t accommodate.

The current building at 918 N. Barstow St. was sold by previous owner Styza Properties, but Styza officials wouldn’t say who purchased it.

Sweet Perfections has been at that location for more than 10 years.

Sweet Perfections Bake Shoppe will be moving from its iconic downtown Waukesha location to a space at 1501 Paramount Drive, Suite C.
Charles Auer/Freeman Staff

Heil said she’ll miss events like the Farmers Market and Friday Night Live.

“We’ll miss being downtown because we were there to see a lot of improvements happen,” Heil said. “But our new location will be easy for customers to find off Bluemound Road and Highway 164. We wanted it to be easy access so it wasn’t too far off the beaten path.”

Hoover said customers can also check out the new Sweet Perfections location for new menu items.

“We always want to improve our customer experience and make it as user-friendly as possible, and we’re constantly adding new things to our menu,” Hoover said.

Most recently, the bakery began turning out gourmet donuts that feature everything from peanut butter and chocolate ganache to bacon.

“The donuts have been going very well,” Hoover said. “We have a gourmet maple bacon donut that is delicious. It’s a long john topped with maple frosting and actual bacon. It tastes like breakfast.”

A larger location will only bring more opportunities for experimentation with new products, Hoover said.

“We’re always looking for new things people will enjoy,” Hoover said.

Heil and Hoover said customers will have a completely new experience walking into the new store.

“In the new location, we’ll have windows where people will be able to see the decorating of the cakes, which will be an interesting piece,” Hoover said. “It will be a much more open-concept bakery where you’ll see production happening.”


Email: spryor@conleynet.com