Bake Shoppe will be moving into this space at 1501 Paramount
Drive, Suite C, at the corner of Paramount Drive and Main
Charles Auer/Freeman Staff
WAUKESHA - Get
your donuts downtown while you can - the staff at Sweet Perfections
Bake Shoppe is preparing to move across town to 1501 Paramount
Drive, Suite C, by early August.
“We’re in the
process of construction ... bringing in the bakery cases, painting
and getting everything ready,” said Marketing Manager Jessica Hoover
of the impending move, adding that the bakery will remain open at
its Barstow Street location for as long as possible.
Owner Peggy Heil said the bakery outgrew its downtown Waukesha
building and needed to expand. The spot on Paramount Drive will
allow it to do just that - it’s three times larger than the current
Heil said her
husband Ken will also get to realize his dream of offering customers
somewhere to sit and drink coffee while they enjoy their baked
goods, something the old spot couldn’t accommodate.
building at 918 N. Barstow St. was sold by previous owner Styza
Properties, but Styza officials wouldn’t say who purchased it.
has been at that location for more than 10 years.
Bake Shoppe will be moving from its iconic downtown Waukesha
location to a space at 1501 Paramount Drive, Suite C.
Charles Auer/Freeman Staff
Heil said she’ll
miss events like the Farmers Market and Friday Night Live.
“We’ll miss being
downtown because we were there to see a lot of improvements happen,”
Heil said. “But our new location will be easy for customers to find
off Bluemound Road and Highway 164. We wanted it to be easy access
so it wasn’t too far off the beaten path.”
customers can also check out the new Sweet Perfections location for
new menu items.
“We always want to
improve our customer experience and make it as user-friendly as
possible, and we’re constantly adding new things to our menu,”
Most recently, the
bakery began turning out gourmet donuts that feature everything from
peanut butter and chocolate ganache to bacon.
“The donuts have
been going very well,” Hoover said. “We have a gourmet maple bacon
donut that is delicious. It’s a long john topped with maple frosting
and actual bacon. It tastes like breakfast.”
A larger location
will only bring more opportunities for experimentation with new
products, Hoover said.
looking for new things people will enjoy,” Hoover said.
Heil and Hoover
said customers will have a completely new experience walking into
the new store.
“In the new
location, we’ll have windows where people will be able to see the
decorating of the cakes, which will be an interesting piece,” Hoover
said. “It will be a much more open-concept bakery where you’ll see