WEDC launches new ad campaign

Freeman Staff

Nov. 18, 2014

   
WAUKESHA - The Wisconsin Economic Development Corporation has launched a $1.6 million ad campaign aimed at luring businesses from Chicago and Minneapolis to Wisconsin, the agency announced Monday.

The campaign includes radio, print and online elements “that promote the state’s positive business climate and workforce, and position Wisconsin as a premier location for business leaders considering starting, expanding or relocating their companies,” according to an agency release.

“This campaign is strategically designed to reach different audiences in different ways with the same theme: Wisconsin is a great place for companies to do business,” said Reed Hall, secretary and CEO of WEDC.

The radio ads are meant to tout the state’s economy for companies looking for a place to locate.

The print and online ads focus on workforce, taxes and investment infrastructure. They will run through June 2015 throughout Wisconsin, Chicago, Rockford, Detroit and Minneapolis, and in highly targeted national trade and business publications and websites.

Some of the online ads will focus on innovation and water technology, health care and energy. They will appear on websites such as investors.com, kickstarter.com, Kiplinger.com and FastCompany.com.

The agency is also investing in a Google ad campaign.

WEDC Vice President of Marketing Kelly Lietz said the campaign helps to build the case for doing business in Wisconsin and “reinforces the In Wisconsin brand.”

The agency previously aired a series of television ads in the Chicago, Rockford and Minneapolis-St. Paul markets.

www.inwisconsin.com