WAUKESHA - The
Wisconsin Economic Development Corporation has launched a $1.6
million ad campaign aimed at luring businesses from Chicago and
Minneapolis to Wisconsin, the agency announced Monday.
includes radio, print and online elements “that promote the state’s
positive business climate and workforce, and position Wisconsin as a
premier location for business leaders considering starting,
expanding or relocating their companies,” according to an agency
“This campaign is
strategically designed to reach different audiences in different
ways with the same theme: Wisconsin is a great place for companies
to do business,” said Reed Hall, secretary and CEO of WEDC.
The radio ads are
meant to tout the state’s economy for companies looking for a place
The print and
online ads focus on workforce, taxes and investment infrastructure.
They will run through June 2015 throughout Wisconsin, Chicago,
Rockford, Detroit and Minneapolis, and in highly targeted national
trade and business publications and websites.
Some of the online
ads will focus on innovation and water technology, health care and
energy. They will appear on websites such as investors.com,
kickstarter.com, Kiplinger.com and FastCompany.com.
The agency is also
investing in a Google ad campaign.
President of Marketing Kelly Lietz said the campaign helps to build
the case for doing business in Wisconsin and “reinforces the In
previously aired a series of television ads in the Chicago, Rockford
and Minneapolis-St. Paul markets.