MADISON — Five
Wisconsin small businesses have been named finalists in the
Wisconsin Economic Development Corporations first Main Street
Makeover contest with the chance to win up to $10,000 in upgrades
for their stores.
Businesses located in the 36 Wisconsin Main Street communities were
able to apply to get a benefit makeover from the WEDC’s Main Street
staff. The winning business will receive personalized technical
assistance and up to $10,000 to implement the changes that could
include interior and exterior design improvements and marketing,
business planning and merchandising assistance, according to the
The five finalists are: Driftless Café, a restaurant in Viroqua that
features food from local farmers and producers; Miner Theatre, a
movie theater in Ladysmith that has been in operation since 1948;
Schroeder’s Department Store, a fourth-generation business in Two
Rivers that was founded 1891; The Bagelmeister, a sandwich shop and
bakery in Fond du Lac; and The Looking Glass, a rapidly growing
vintage merchandise store in Osceola.
The winner and a runner-up will be announced at the 24th annual
Wisconsin Main Street Awards dinner on Friday in De Pere.