Tenants revealed for Mequon Town Center
Colectivo, Cafe Hollander confirmed

By Gary Achterberg - News Graphic Staff

June 24, 2014

MEQUON — Details of the Town Center development at the corner of Mequon and Cedarburg roads are coming into focus.

Developers Blair Williams and Cindy Shaffer said last week that they have leased approximately 75 percent of the 36,640 square feet of retail and commercial space. The $19 million development under construction will be a mix of retail development and 28 apartments.

The developers announced some of the tenants who will be a part of the opening, which is slated for early next year. They include Colectivo Coffee, Cafe Hollander, Sola Salon, Elements Massage, Health in Balance, Supercuts and Ruby Tap, a wine bar.

“The city of Mequon has been an incredibly valuable partner through the development process,” said Williams, who founded Whitefish Bay-based WiRED Properties in 2005. “They demonstrated profound vision in their master planning efforts and their cooperative approach to solving for the many complex site issues has resulted in a terrific new community.”

Shaffer, a Mequon-based developer, said the development will be a positive for the community.

“After owning two of these parcels for a number of years, I am pleased to see this development become a reality,” she said. “Many people have worked diligently to bring this vision to reality. I know it will enhance our community.”

The developers also announced last week that they have closed on the $13.4 million construction loan with BMO Harris Bank for the project. The Mequon Common Council voted in April 2013 to provide a $1.8 million incentive, which will be distributed over time as the developer reaches certain construction milestones. The developer also is getting a $400,000 loan from the city that will be repaid over 10 years at a 4 percent interest rate. The city funds come from $7 million that initially was available in the city’s Town Center Tax Incremental Financing district.

Mequon’s planner said the development has been progressing nicely.

“The city of Mequon has been honored to work with the WiRED team and their collaborative approach to place-making in our Town Center,” said Kimberly Tollefson, director of community development. “Mequon Town Center exceeds our expectations for the development of such an important location in the city.”

The development will include five buildings and a central parking area, which will be shared between the city and the Mequon Town Center businesses. Two four-story mixed-use buildings will include ground-level retail and 28 “luxury apartments” upstairs. A two-story Cafe Hollander restaurant will anchor the corner of Mequon and Cedarburg roads. A two-story commercial building will front Mequon Road. The fifth building will be the new home of the American Legion. The former Mobil gas station has been moved to the west end of the property; it is being renovated for the Legion post.


The development will have 129 surface parking spots and an additional 67 underground parking spots for apartment tenants.

Williams said that approximately 5,000 square feet of retail space and about 3,600 square feet of office space remain available for leasing. The developers also are taking reservations for apartments, which will have an average size of about 1,700 square feet with monthly rent starting at about $2,200.

Williams also is the developer of two similar projects that are across Oakland Avenue from each other in Shorewood. One of the buildings houses Colectivo Coffee on the first floor.

“Based on our experience in Shorewood at Revenna and The Cornerstone, we have designed apartment homes specifically for the way Mequon’s residents expect to live,” he said in a news release. “The homes range from two bedrooms to sprawling three bedrooms. All have private decks and six penthouse apartments offer expansive decks spanning the entire apartment. Many also include fireplaces and all offer luxury appointments.”

Mequon-based Mayer Helminiak Architects is designing the majority of the project.

Gary Achterberg can be reached at .