Doris Deputy, owner of Glad Rags
Resale Shoppe, said historic downtown Cedarburg
has been a great fit for her business.
Photo by Mark Justesen
walk into Doris Deputy’s downtown Cedarburg consignment
shop clearly reveals she enjoys fashion.
Deputy readily admits she also enjoys interacting with
decades ago, she melded together the two loves. The end
result: Glad Rags Resale Shoppe, which got its start as
a series of different storefronts in Milwaukee. Deputy
eventually settled on Cedarburg in 1989 and has operated
in the heart of the city’s business community ever
Rags’ mostly second-hand apparel is aimed exclusively
toward women and includes an assortment of fashions -
from high-end designers to non-designer lines. Rounding
out the mix of offerings are various accessories.
Alongside works by such renowned fashioners as Armani,
Coach and Prada, Deputy proudly trumpets the fact Glad
Rags offers handmade items by locals as well. Case in
point: locally designed jewelry and belts - many
mirroring vintage pieces - are prominently displayed in
The store is stocked with a plentiful and ever-changing
selection of fashion items.
Photo by Mark Justesen
the case with most consignment shops, Glad Rags’
inventory can change on any given day, and that is part
of the draw, Deputy said.
can find some real good bargains, which makes shopping
here fun,” Deputy said. “I like to think of this place
as a big closet where you can play dress up.”
Throughout her quarter century in Cedarburg, Deputy said
she has developed a loyal customer base. In a nod to the
city’s tourism feel, some of those regulars are
out-of-towners who visit the shop once or twice a year.
of my earliest customers now have kids who are grown up,
and it’s fun hearing about what’s going on in their
lives,” Deputy said. “Sometimes they’ll just stop in and
say ‘hello.’ Cedarburg has turned out to be a great
place for me.”
recent milestone has given Deputy an opportunity to
reflect on her three decades in business. The resale
retail industry, she asserts, has grown in popularity.
resale business has been fascinating,” she said. “We
have come from a ‘oh, no’ to a ‘oh, yes’ way of thinking
on resale. It has come a long way to the hip and trendy,
fun, adventuresome way of shopping.”
she has long taken pride in Glad Rags and being a
business owner, Deputy readily admits she would
sometimes receive blank stares in the 1980s as she
explained the type of store she was operating.
consumer tastes changing in her favor, Deputy said she
no longer receives those blank stares.
Although consignment shops dot the retail landscape
today, Deputy said she believes she sets Glad Rags apart
by offering top-notch service.
real joy is putting outfits together and giving
(customers) the latest fashion tips,” she said. “I’ve
always loved clothes, and I keep up with all the latest
and out, Deputy said she finds great joy in interacting
with her customers - whether it is a first-timer or one
of her regulars.
sometimes ask myself, ‘How did this happen? How did so
much time go by?’” she said of the 30-year anniversary.
“I have tons of stories and some very funny ones. This
has been a really great experience.”
the future, Deputy said she plans to continue to evolve
her product line as fashions change. But her core
business philosophy of investing in customer
relationships will continue to remain a key part of the
day I put the key in that door, I never know what’s
going to happen,” she said. “That’s part of the fun.”
Glad Rags Resale Shoppe
W61-N510 Washington Ave., Cedarburg