Jockey partners with Run Like A Mother

Special to The Freeman

April 9, 2014

KENOSHA – Jockey announced its partnership Wednesday with the nationwide 5k, Run Like A Mother.

Kenosha-based Jockey, a leading manufacturer of apparel products, is the new Mother of ‘Em All presenting title sponsor of the Mother’s Day race held in eight suburban markets countrywide.

“We are thrilled to announce Jockey’s title sponsorship of Run Like A Mother,” said Milou Gwyn, vice president of licensing for Jockey in a statement. “Jockey is about helping you to look and feel your best and we are thrilled to have the brand integrated into these celebratory events that empower and inspire women.”

Run Like A Mother was founded in 2008 in Ridgefield, Conn., by Megan Searfoss, a mother, runner and ironman triathlete. Each Run Like A Mother event kicks off with a kid’s mile and continues with a female-only 5k with hundreds of friends and family members lining the finish and cheering on the athletes. The event culminates with a party featuring entertainment, food and refreshments.

Jockey Sport, a collection of stylish sports bras, workout pants, activewear tops and more, will have a prominent focus within the races, according to the announcement. The company will be outfitting race participants and volunteers.

“Jockey and Run Like A Mother encourage the everyday athlete in all women,” Searfoss said. “I am thrilled to have a partner in Jockey that supports our mission.”

The Run Like A Mother races will take place on Mother’s Day weekend in Davis, Calif.; Frisco, Texas; Hinsdale, Ill.; Milwaukee; Portland, Ore.; Raleigh, N.C.; Ridgefield, Conn.; and Seattle, Wash.
Jockey International, Inc. is a privately held company, founded in 1876. Jockey is a manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world.